Retail Ready Imagery

Shelf- and Retail-Ready Packaging

Ready for the Store. Ready for the Customer.

Today's busy consumers face more demands on their time and attention than ever before. Retailers and brands success depends on solutions that demand attention, make stocking and inventory management easier, and ensure products arrive in perfect condition—every time.

Shelf-ready and retail-ready packaging helps manufacturers and retailers get products to consumers faster by adhering to The Five Easies, a common platform that describes shelf ready packaging benefits for retailers.

What is Shelf-Ready Packaging? 

Shelf-ready refers to cases that can be easily opened and displayed on a shelf, and keeps pouches, small boxes, cans or jars upright and easy for customers to shop. Retail-ready refers to shoppable displays or pallets and are often seen in club and warehouse environments.

WestRock’s collection of shelf and retail ready packaging solutions will help speed your products to market, wherever you are in your shelf ready evolution. We provide corrugated solutions that combine shipping and merchandising into one vehicle—a shelf packaging solution that maximizes shelf presence without sacrificing package integrity or retail ready packaging designs make it easier to stock and shop products; increase product availability; and improve shopper satisfaction with the goal of ultimately driving increased product sales.

WestRock's Shelf-Ready Process

Our designs will work with your existing equipment or we can help you upgrade to our patented mandrel-formed Meta® cases for innovative packages that are precisely uniform, offer additional branding opportunities and meet your retailers’ unique requirements.

Our solutions for retail and shelf ready packaging include:

  • Hooded trays, micro-perforated trays, display trays, and tear-strip trays
  • Advanced packaging graphics and superior brand messaging for maximum retail and shelf impact
  • Quick and easy replenishment and display of products
  • Ease of transit and automation options to significantly increase supply chain efficiency
  • Sustainability benefits of being reusable, renewable and recyclable

Mandrel-Formed Cases

Precision mandrel-formed case technology combines shipping and merchandising into one perfect vehicle.

  • Accommodates cases with high impact design for branding and product display appeal
  • Reduces fiber while increasing stacking strength
  • Utilizes flat blanks to transport and stack easily
  • Facilitates case size consistency
  • Meta® Flash
  • Meta® Pop-n-Shop®
  • Meta® CD
  • Meta® SWD

Meta® Duo

Multi-channel, in-house automation.

Meta® Duo, WestRock’s newest automation technology, efficiently transitions between 4-sided, 8-sided, half-slotted containers (HSCs), one- and two-piece shelf-ready packaging (SRP) designs and ships-in-own-container (SIOC) units, helping you meet various retailer and e-tailer requirements from a single, small footprint machine.

Meta® Flash

Meta Flash Shelf Ready

Fill your shelves in a flash.

Meta® Flash cases provide shipping and shelf-ready packaging to meet various display preferences and fast shelf filling of product. The shipper quickly converts into a display, providing automatic alignment of products without handling.

Made of two distinct die-cut blanks optimized for weight and surface area, Meta Flash offers customized, two-piece capabilities for tray/hood, trays and belt box options. It also allows for mixed fiber substrates, depending on the type and dimension of the product.

Meta® Pop-n-Shop®

Easy as 1, 2, 3.

The Pop-n-Shop® shipper/display meets the retail-ready packaging challenge by creating advantages throughout the supply chain. For manufacturers, there's less material cost than a typical two-piece tray or half-slotted carton (HSC), plus it's a great marketing tool.

The display panel stays protected in transit by the outer panel, keeping your brand messaging and graphics looking great. The front edge of the tray is cut cleanly in a wide variety of shapes with no more rough or torn edges. Best of all, it's relatively low cost to distribute because it works just like an regular-slotted carton (RSC) on palletizers and conveyors.

Meta Pop n Shop

Meta® CD

Case displays made easy.

Meta® CD cases provide the convenience of shipping and display-ready packaging in one container to meet the growing demands of traditional and large volume retailers. Featuring top, side or bottom loading of your product, this shipper quickly converts into a shelf or floor display carton that delivers your brand message on multiple panels in 1 to 8 color printing options.

The Meta CD cases, in either 4 or 8 corners is notable not only for its innovative design, but also for its 25 to 50 percent higher compression strength. The use of two distinct die-cut blanks allows for optimized bottom and cover combinations based on the type of product, whether it's heavy or light, weight-bearing or semi weight-bearing.

meta cd retail ready packaging

Meta® SWD

Beverage Container Meta SWD

A new slant on case displays.

Meta® SWD cases feature larger display openings while combining shipping and display-ready packaging in one container. Ideally suited to meet the growing demands of traditional and large volume retailers, these cases are great for beverages, including wine, spirits and other bottled products; beauty care items such as shampoo and lotion; and detergents and other cleaning products.

Thanks to optimization of board surface and weight considerations, as well as easy opening and shelf stacking, this shipper container quickly converts to a shelf or floor display carton. Multiple panels with full-color printing options deliver your brand message.

Pop-n-Shop® Shelf Ready Cases


Our Pop-n-Shop® family of cases will meet your customers’ needs with innovative designs that can often be produced on your existing equipment. From RSCs and split packs to two-piece trays/hoods and wrap arounds—we have the designs you need for the products you sell.

Corrugated Shelf-Ready Retail Case

The Five Easies

Retailers want to put produce on the shelf quickly. The Five Easies dictate shelf ready designs:

Easy to Identify  Recognizable form a distance by stockroom and shoppers. Clear text and graphics  Easy to Open  Opens quickly by one person, without tool or product damage  Easy to Stock  Product to shelf in one movement, fits allotted space  Easy to Shop  Case does not obscure primary package, shopper can easily remove or replace items  Easy to Dispose of  Unit is constructed for quick break down, is reusable or recyclable


WestRock is committed to maintaining our environment. We source raw materials responsibly in the US and Canada; use renewable energy sources in our manufacturing; and utilize virgin and recycled fiber in our foodservice packaging. Adding virgin fiber from managed forests makes for stronger, cleaner packaging, allowing for less fiber per box, reducing weight and the environmental impact of transport.

Learn more about WestRock sustainability initiatives

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