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Sustainable Forestry

Trees and sky view




At WestRock, everything starts with trees. Sustainable forestry is how we do business.

Building on a proud legacy in sustainable forestry, we believe in the promise of a sustainable future, and we are committed to working with our customers and our communities to get there together. 

Fiber of Our Being

A video series featuring the faces of forestry

Sustainable forestry is not just something we talk about; it's the fiber of our being. Our foresters and fiber procurement professionals are proud to work with family landowners and environmental partners to ensure responsible and innovative use of every fiber and the long-term health of forests.

Family Landowners
Hear from family landowners about how sustainable forestry is their livelihood.


Environmental Partners
Hear from environmental partners about the benefits of sustainable forestry for biodiversity.

Fiber Procurement
Hear from WestRock fiber supply manager Roger Lynch about how we work with family landowners to source sustainably managed fiber.

Sustainable Forestry and the Circular Economy

We are advancing the circular economy—from sustainably harvested trees, to fiber-based packaging and through the recycling process. In fact, it is the demand for fiber-based products that drives the demand to keep forests as forests with all their many benefits, including supporting biodiversity and absorbing carbon.

We are a member of the Ellen MacArthur Foundation Network and support their work to promote the circular economy and mobilize systems solutions at scale globally.

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Learn More About the Circular Economy

Certifiably Sustainable

Third-party fiber certification is one of the most important ways we demonstrate our commitment to sustainable forestry. Our multiple certifications are a testament to our responsible, sustainable and transparent sourcing and provide assurance that the paper and packaging products we make contain virgin fiber from well-managed forests. We hold ourselves and our partners to the highest standards--for our customers, our communities and the environment. We are proud to work with these forest certification organizations.

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Sustainable Forestry Initiative (SFI®)

SFI is an independent, non-profit organization that brings together the forest sector, conservation groups and many other stakeholders to leverage SFI-certified forests and products as powerful tools to advance sustainability.

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The Brazilian Certification Program (CERFLOR®)

The Brazilian Certification Program promotes good practices in sustainable forest management, including assessing the traceability of the origin of timber along the chain of custody.

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Programme for the Endorsement of Forest Certification (PEFC®)

PEFC is a leading global alliance of national forest certification systems dedicated to promoting sustainable forest management through independent third-party certification.

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The Forest Stewardship Council® (FSC®)

The Forest Stewardship Council sets standards for responsible forest management. A voluntary program, FSC uses the power of the marketplace to protect forests for future generations.

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American Tree Farm System (ATFS®)

ATFS works to sustain forests, watersheds and healthy wildlife habitats, providing family landowners the tools they need to be effective stewards of America's forests.

Forestry Facts

Forestry IQ

Healthy forests are essential for our business. And our business is essential for healthy forests.

 

Learn more about the importance of sustainable forestry in our Forestry IQ Quiz.

True or False: 100% recycled content is a sustainable option at scale.
False

Virgin and recycled fiber together are critical to a balanced and healthy fiber supply for packaging. Virgin fiber can only be recycled 5-7 times before it the fibers become too short to be reused in manufacturing.

Without the infusion of virgin fiber into the paper manufacturing process, research has shown that the paper cycle would end in less than 12 months. 

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True or False: There are more trees in the U.S. today than in 1952.
True

There are more trees in the United States today than in 1952. The demand for virgin fiber creates a market for healthy forests.

Sustainable forest management encourages landowners instead of selling their land to developers to keep forests as forests, creating economic and environmental benefits for families and communities. 

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True or False: Most forestlands in the U.S. are owned by small landowners.
True

Family forest owners care for the largest percentage of forestland in the US, more than the government or corporations.

WestRock is proud to work with family forest landowners to encourage sustainable forestry practices. 

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Forestry IQ

Healthy forests are essential for our business. And our business is essential for healthy forests.

 

Learn more about the importance of sustainable forestry in our Forestry IQ Quiz.