Partnering for Breakthrough Ideas
WestRock provides innovative packaging solutions that help our customers achieve their sustainability goals and win in the market. We combine deep expertise with an entrepreneurial mindset marked by fresh thinking and an appetite for risk. We’re embedding innovation throughout our enterprise, from our leadership agenda to funding for breakthrough initiatives, as we strive to be our customers’ preferred partner for all packaging-related challenges.
Cornerstones of Innovation
Digitization of Packaging
Machinery & Automation
The Impact of Innovation
Our commitment to innovation and sustainability produces groundbreaking solutions that make real impacts, reduce emissions and create a more circular economy.
Customer Sustainability Partnerships
As a leading provider of fiber-based packaging, we’re uniquely positioned to help our customers make progress toward their packaging-related sustainability goals while winning in the marketplace. Our partnerships replace plastic with fiber-based packaging solutions, drive more efficient use of materials through automation and design, help reduce the carbon footprint of customers’ packaging and increase the recyclability of common packaging formats.
Kraft-Heinz: Recyclable Paperboard Sleeve
Goal: Customize a convenient, strong, cost-effective and sustainable packaging solution for Kraft-Heinz’ multipack can products.
Innovations: New recyclable PEFC-certified CarrierKote® paperboard, with a no-glue wrap design and assembly by a new automation solution.
Results: 50% less material than a fully enclosed wraparound box, 10% less than a traditional paperboard sleeve, and 18.7% lower CO₂ footprint than the equivalent shrink-wrap design.
Grupo Modelo: CanCollar®
Goal: Replace hard-to-recycle plastic six-pack packaging with a recyclable alternative.
Innovations: WestRock’s recyclable CanCollar: a durable, paperboard-based multipack solution for cans, with patent-pending tooth design and wet strength.
Results: Expected to reduce plastic waste by more than 100 tons each year.
 Based on 2x3 standard can pack format, and plastic ring finished package weight of 8 grams/pack across 12 million packs