Research challenges us to explore what's possible.

We’re always thinking about the things that are critical to your brands’ success, and staying on top—or ahead—of the latest trends using data and research. That gives us insight into consumer behavior, brand loyalty, and retail experiences. Our teams then turn those insights into innovative solutions for your biggest business challenges.

Whether we are collecting data about packaging satisfaction or studying shoppers in our retail labs, we are constantly exploring what’s possible with the power of insights. And when you partner with us, we put that knowledge to work for you.

Insights in Action

We focus on insights-driven innovation to solve your biggest challenges.

See how we put our insights about consumer behavior, retail shopping experiences, and the science of packaging into action for our business and for yours.

Article

Recycled fiber vs virgin fiber in packaging

While packaging made from 100% recycled material may seem like the optimal choice, virgin fiber, or fresh material, is essential and supports sustainability.

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Article

How a major craft brewer replaced plastic packaging with a paper-based innovation

Discover how Ska Brewing partnered with WestRock to transform their packaging by replacing plastic rings with the sustainable CanCollar fiber-based solution.

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Article

Sally Hansen x GLAAD, a product launch filled with pride

WestRock collaborated with longtime customer Coty and their Sally Hansen nail polish brand on a June 2022 product launch in celebration of Pride Month.

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Report

Pulse packaging survey

WestRock conducted a survey of consumer insights to stay informed about changing preferences for packaging and its impact on purchase behavior, product satisfaction and brand trust.

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Article

Advancing social equity through forestry

WestRock partners with The Center for Heirs' Property Preservation to help advance social equity through sustainable forestry.

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News

WestRock named to Dow Jones Sustainability Index for North America for third consecutive year

WestRock announced it has been named to the Dow Jones Sustainability North America Index (DSJI North America) for the third consecutive year, in recognition of its commitment to sustainable business practices.

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Article

Pizza boxes are recyclable

Did you know corrugated pizza boxes are recyclable? We’re partnering with pizza companies and professional associations to educate communities about pizza box recycling.

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Article

A shared passion for forests

WestRock and The Nature Conservancy are working together to bring environmental impact to our communities

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Article

CanCollar® X is Newest Solution Automated by Patented CanCollar Fortuna Platform

Newest addition to the family of solutions automated by the patented CanCollar Fortuna® platform

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Article

Advancing sustainable packaging

Helping our customers win means leading in sustainability – with packaging that enhances relationships between brands and their consumers and improves the environmental footprint of their packaging

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Article

Connecting Innovation and sustainability: a Q&A with Jim Caudill

Learn how Jim and his team are exploring several exciting sustainable packaging innovations

Innovation and Sustainability
Article

WestRock Partners with Budějovický Budvar and Mattoni 1873 to Advance Circularity Efforts

WestRock has delivered the Cluster-Pak® EvoTech™ packaging solution for a joint partnership between Budějovický Budvar and Mattoni 1873 to advance their shared commitment to improving circularity

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Article

The collaborative journey toward a more circular economy

WestRock is driving the journey to a more circular economy through innovative and sustainable products

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Article

The Secret to a Successful Sustainable E-Commerce Business: Automated Packaging

WestRock is dedicated to developing and implementing the right solution that meets your supply chain needs and manufacturing system to drive increased productivity

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Article

Swiss Chalet partners with WestRock to launch recyclable paperboard packaging

This dramatic material change is an important step by restaurant parent company, Recipe Unlimited, towards sustainability goals

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Article

Grupo Modelo first user of WestRock CanCollar Eco packaging in Americas

The partnership aims to help advance the beer company’s sustainability goals by eliminating its use of plastic rings in Mexico

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Article

Asahi Breweries First Japanese User of WestRock CanCollar Eco Packaging

Replacing packaging with CanCollar® results in up to 81% material reduction

CanCollar Innovation
Article

Holiday Shopping Shines a Spotlight on E-commerce

How sustainable packaging helps retailers meet demand and lower cost

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Article

E-Commerce Accelerated: How 2020 Changed the Retail Landscape

Reflecting on shopper trends and how retailers can sustain their growth through e-fulfillment and packaging automation.

Retail and Automation
Article

Insights on the impact of COVID-19 and packaging

WestRock's Chief Marketing Officer Margaret Herndon shares insights on the impact that COVID-19 had on packaging.

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Article

The CanCollar A Game Changer In Beverage Innovation

CanCollar, a fiber-based alternative to plastic rings for assembling canned beverages. Brandable, cost & eco-conscious, CanCollar is a better option.

Beverage Innovation
Article

"About The Box" Thinking: A Brewer's Sustainability Story

Q&A with David Hayslette from craft beverage and Annie Atwell from JuneShine

A Brewer's Sustainability Story