The limited-edition package was a partnership with LGBTQ advocacy organization GLAAD and was recognized by the PAC Global Awards – a worldwide competition that celebrates the world's best in packaging brand design and innovation.
WestRock collaborated with longtime customer Coty and their Sally Hansen nail polish brand on a June 2022 product launch in celebration of Pride Month. The limited-edition package was a partnership with LGBTQ advocacy organization GLAAD and was recognized by the PAC Global Awards – a worldwide competition that celebrates the world's best in packaging brand design and innovation.
The package received the competition’s prestigious Inclusive Opportunities for Universal Packaging (IOU) design award in recognition of Sally Hansen’s commitment to inclusivity, equality and accessibility in packaging. The launch marked the fourth year of the Sally Hansen x GLAAD collaboration and the second year in a row the design was recognized by the PAC Global Awards.
WestRock is always up to a challenge and didn’t disappoint with the execution of our Paint with Pride Package. The packaging showcased our multicolored shades in a creative and sustainable way, encouraging the consumer to Paint with Pride.Susan Halvorsen, Coty director of Trade Customization and Design
Designed using our PrintKote® coated solid bleached sulfate paperboard (SBS) product, the eye-catching Pride Collection folding carton securely packages and clearly displays the six rainbow-hued polish bottles without using any plastic – an innovation first used for the brand’s 2021 Pride collection.
The fully fiber-based package was made possible thanks to a unique one-piece design. WestRock package designer Karl Grauf explains, “The design is a one-piece box and insert, including a top and bottom buffer, that meets the challenge without the use of a plastic insert.” The successful execution was a team effort, as Karl explains, “What makes this a complete package is the excellent job the Hendersonville, North Carolina plant did with the die cut-to-print register and printing of these cartons.”
WestRock was proud to fulfill Coty’s vision for an innovative and plastic-free package that celebrates the Pride movement.