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"Bring us your biggest challenges!”

That’s the rally cry of our team of materials scientists, packaging designers, mechanical engineers and digital technologists—all working together to drive innovation in packaging and advance the circular economy.

Led by passionate problem-solvers applying leading science and technology, we’re implementing innovative paper and packaging solutions to address our customers’ greatest challenges.

Cornerstones of Innovation

Built on a foundation of science and technology, our teams have deep expertise within each of our innovation cornerstones. We’re at our best when we work across these capabilities, creating winning solutions that change the industry landscape.

Materials science
materials science

Materials Science

Materials Science

Our material scientists are transforming the papermaking process, creating new formulations of paperboard and containerboard and innovating across our substrates, including the chemicals, adhesives and films integral to effective packaging.

Innovative packaging design
packaging design innovation

Packaging Design

Packaging Design

Our designers are focused on the look, feel and performance of our packaging as we pilot new packaging solutions with our customers.

Machinery and Automation
machinery automation

Machinery & Automation

Machinery & Automation

Our machinery and automation team is at the forefront of automation design and engineering machinery that enables product implementation and helps customers to optimize their operations, reduce costs and drive efficiency at scale.

Digitization of Packaging
digitization of packaging

Digital

Digital

Our digital technologists create connected solutions to transform the customer experience, seamlessly integrating our physical products and digital capabilities while enabling process improvements.

Innovation in 3D

Click on the 3D models below for a 360o view of some of our most innovative product offerings.

Cluster-Pak® eMerge™ Combo

Cluster-Pak® Ultima

Asahi Beer - CanCollar Eco Packaging WestRock CanCollar Innovation
“Through imaginative ideas like creating paper that behaves like plastic, we’re developing high-performance plastic alternatives with the sustainable benefits of fiber."
Rajiv Banavali Senior Vice President, Science & Innovation

Featured Products

WestRock CanCollar Innovation

CanCollar®
WestRock CanCollar Innovation

CanCollar®

CanCollar® is a durable, paperboard-based multipack solution for cans. It uses a patent-pending tooth design and wet strength CarrierKote® paperboard to maximize consumer appeal while minimizing environmental impact.

Grupo Modelo is replacing hard-to-recycle plastic six-pack packaging with WestRock’s recyclable CanCollar Eco technology. This innovative packaging is expected to result in over 100 fewer tons1 of plastic waste each year. 

ClusterPak eMerge Combo

Cluster-Pak® eMerge™ Combo
Cluster Pak eMerge Combo Primary Containers

Cluster-Pak® eMerge™ Combo

The Cluster-Pak eMerge Combo combines sustainable secondary and tertiary packaging into one system.

This end-to-end solution for fiber-based bowl packaging can reduce plastic, minimize material use, enhance operation performance and drive improved shelf-presence. Learn more.

NatraLock Ultraseal

NatraLock® Ultraseal
NatraLock Ultraseal

NatraLock® Ultraseal

A sturdy, flexible, more sustainable alternative to traditional blister seal and clamshell applications, NatraLock UltraSeal features stellar graphic reproduction while allowing heat and RF sealing on a wide range of thermoform blister materials.

GSK used WestRock’s NatraLock Ultraseal to help create their first-ever plastic-free, recyclable toothbrush packaging. Engineered as an eco-friendly replacement to plastic blister packaging, GSK is disrupting the toothbrush aisle with this fully sustainable product.

Work with WestRock

Reach out to see how our team can bring your innovative ideas to life.

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