innovative packaging innovative packaging solutions

"Bring us your biggest challenges!”

That’s the rally cry of our team of materials scientists, packaging designers, mechanical engineers and digital technologists—all working together to drive innovation in packaging and advance the circular economy.

Led by passionate problem-solvers applying leading science and technology, we’re implementing innovative paper and packaging solutions to address our customers’ greatest challenges.

Cornerstones of innovation

Materials science
materials science

Materials Science

Materials Science

Our material scientists are transforming the papermaking process, creating new formulations of paperboard and containerboard and innovating across our substrates, including the chemicals, adhesives and films integral to effective packaging.

Innovative packaging design
packaging design innovation

Packaging Design

Packaging Design

Our designers are focused on the look, feel and performance of our packaging as we pilot new packaging solutions with our customers.

Machinery and Automation
machinery automation

Machinery & Automation

Machinery & Automation

Our machinery and automation team is at the forefront of automation design and engineering machinery that enables product implementation and helps customers to optimize their operations, reduce costs and drive efficiency at scale.

Digitization of Packaging
digitization of packaging



Our digital technologists create connected solutions to transform the customer experience, seamlessly integrating our physical products and digital capabilities while enabling process improvements.

Built on a foundation of science and technology, our teams have deep expertise within each of our innovation cornerstones. We’re at our best when we work across these capabilities, creating winning solutions that change the industry landscape.

Innovation in action

Extended reality technology isn't just for gaming. It has many practical uses in the workplace, and at WestRock, it's saving time and money since manufacturing workers started using it on the job.

Innovation in 3D

Click on the 3D models below for a 360o view of some of our most innovative product offerings.

Work with us.

Need sustainable packaging but not sure what you want or need? You’ve come to the right place.  

Our innovators have designed new packaging for some of the world’s largest brands, and they’d love to hear more.

Talk to an innovator