"Bring us your biggest challenges!”
That’s the rally cry of our team of materials scientists, packaging designers, mechanical engineers and digital technologists—all working together to drive innovation in packaging and advance the circular economy.
Led by passionate problem-solvers applying leading science and technology, we’re implementing innovative paper and packaging solutions to address our customers’ greatest challenges.
Cornerstones of Innovation
Built on a foundation of science and technology, our teams have deep expertise within each of our innovation cornerstones. We’re at our best when we work across these capabilities, creating winning solutions that change the industry landscape.


Materials Science


Packaging Design


Machinery & Automation


Digital
Innovation in 3D
Click on the 3D models below for a 360o view of some of our most innovative product offerings.
Featured Products

CanCollar®

CanCollar®
CanCollar® is a durable, paperboard-based multipack solution for cans. It uses a patent-pending tooth design and wet strength CarrierKote® paperboard to maximize consumer appeal while minimizing environmental impact.
Grupo Modelo is replacing hard-to-recycle plastic six-pack packaging with WestRock’s recyclable CanCollar Eco technology. This innovative packaging is expected to result in over 100 fewer tons1 of plastic waste each year.

Cluster-Pak® eMerge™ Combo

Cluster-Pak® eMerge™ Combo
The Cluster-Pak eMerge Combo combines sustainable secondary and tertiary packaging into one system.
This end-to-end solution for fiber-based bowl packaging can reduce plastic, minimize material use, enhance operation performance and drive improved shelf-presence. Learn more.

NatraLock® Ultraseal

NatraLock® Ultraseal
A sturdy, flexible, more sustainable alternative to traditional blister seal and clamshell applications, NatraLock UltraSeal features stellar graphic reproduction while allowing heat and RF sealing on a wide range of thermoform blister materials.
GSK used WestRock’s NatraLock Ultraseal to help create their first-ever plastic-free, recyclable toothbrush packaging. Engineered as an eco-friendly replacement to plastic blister packaging, GSK is disrupting the toothbrush aisle with this fully sustainable product.
Work with WestRock
Reach out to see how our team can bring your innovative ideas to life.