"Bring us your biggest challenges!”

That’s the rally cry of our team of materials scientists, packaging designers, mechanical engineers and digital technologists—all working together to drive innovation in packaging and advance the circular economy.

Led by passionate problem-solvers applying leading science and technology, we’re implementing innovative paper and packaging solutions to address our customers’ greatest challenges.

Cornerstones of Innovation

Materials science
materials science

Materials Science

Materials Science

Our material scientists are transforming the papermaking process, creating new formulations of paperboard and containerboard and innovating across our substrates, including the chemicals, adhesives and films integral to effective packaging.

Innovative packaging design
packaging design innovation

Packaging Design

Packaging Design

Our designers are focused on the look, feel and performance of our packaging as we pilot new packaging solutions with our customers.

Machinery and Automation
machinery automation

Machinery & Automation

Machinery & Automation

Our machinery and automation team is at the forefront of automation design and engineering machinery that enables product implementation and helps customers to optimize their operations, reduce costs and drive efficiency at scale.

Digitization of Packaging
digitization of packaging



Our digital technologists create connected solutions to transform the customer experience, seamlessly integrating our physical products and digital capabilities while enabling process improvements.

Built on a foundation of science and technology, our teams have deep expertise within each of our innovation cornerstones. We’re at our best when we work across these capabilities, creating winning solutions that change the industry landscape.

Innovation in Action

Asahi Beer - CanCollar Eco Packaging

Asahi Breweries First Japanese User of WestRock CanCollar Eco Packaging

Replacing with CanCollar results in up to 81% material reduction

Grupo Modelo CanCollar Innovation

Grupo Modelo First American User of CanCollar Eco Packaging

The partnership aims to help advance the beer company's sustainability goals by eliminating its use of plastic rings in Mexico

Swiss Chalet recyclable paperboard

Swiss Chalet Partners with WestRock to Launch Recyclable Paperboard Packaging

This dramatic material change is an important step by restaurant parent company, Recipe Unlimited, toward sustainability goals

Innovation in 3D

Click on the 3D models below for a 360o view of some of our most innovative product offerings.

Work with WestRock

Reach out to see how our team can bring your innovative ideas to life.

Contact Us