Why WestRock?
Learn more about the innovation and capabilities behind our industry-leading paper, packaging, display and automation solutions.
Craft Beverage Packaging
The craft beverage industry puts a modern twist on traditional beverages with its small-batch, boutique approach. In this trend-driven market, consumers expect a brand to be original and forward-looking. We combine localized service with innovative, insights-led design to tell your unique brand story, while helping you create production efficiencies.
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WestRock partners with 600+ craft beverage customers.
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The craft beer market is projected to grow over 100 billion dollars from 2021 to 2028.1
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60% of consumers say packaging is the most likely source to determine product eco-friendliness.2
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68% of craft beer drinkers are willing to pay more for sustainable packaging.3
Craft a Powerful Packaging Plan with our Innovative Craft Beverage Solutions
Paper-Based Packaging Alternatives
Paper-Based Packaging Alternatives
We’re breaking the mold with paper-based alternatives to plastic packaging, including can clips, multipacks, cartons, wraps, gift boxes, tap handles and keg caps. Our paper-based packaging can help you tell a holistic brand story that aligns with the sustainability preferences of today’s craft beverage consumers.
Insights-Led Designs
Insights-Led Designs
With designs and graphics grounded in extensive industry research, we can partner with you to integrate your unique brand story throughout the secondary and tertiary packaging process, including labels, clips, wraps, trays and displays. From functional beverages to adaptogens, our packaging can help call attention to products at the forefront of industry trends.
Production Efficiencies
Production Efficiencies
Our specialized tools for manual application help to increase packing speed for small and mid-size runs, optimizing packaging time.
Integrated Merchandising Display Capabilities
Integrated Merchandising Display Capabilities
Our advanced printing and preprint capabilities and integrated design team can support all of your merchandising display needs, including floor displays, menu boards and floor and window clings.
Why WestRock?
Learn more about the innovation and capabilities behind our industry-leading paper, packaging, display and automation solutions.
From microbrewery beers and craft coffee to trendy drinks like kombucha, we’ve partnered with over 600 craft beverage companies. We bring deep industry expertise and specialized attention to every partnership. Our wide range of solutions and capabilities include:
- Innovative designs that are grounded in internal market research and extensive consumer knowledge.
- Paper-based alternatives to plastic packaging to help build your holistic brand story and meet craft consumers’ sustainability preferences.
- Packaging designed specifically for e-commerce.
- Manual application tools to help increase speed of small and mid-size runs.
Featured Products
1Fortune Business Insights, Craft Beer Market Size, Share & COVID-19 Impact Analysis, Jan. 2022
2WestRock's 2023 Sustainability Signals Study
3WestRock's Craft Beer Consumer Packaging Perception Study
2WestRock's 2023 Sustainability Signals Study
3WestRock's Craft Beer Consumer Packaging Perception Study