Engaging with today’s new gardeners just got smarter
WestRock is bridging the gap between digital and physical to inform, engage and provide never-before-seen methods of unlocking brand equity at the garden center.
Request More InformationFeatures and Benefits
Drive gardener engagement through smart devices
WestRock’s proprietary horticulture content library is easily accessible to gardeners from their smart devices by scanning a machine-readable code on plant tags and labels.
Successful, engaged gardeners buy more plants, especially when essential care instructions are conveniently on a mobile device.
Retailers, garden centers build new revenue streams
Retailers can tie this capability to their own in-house apps to cross-sell and upsell related merchandise.
Special offers could appear next to plant instructions on the retailer's app to encourage consumers to add essential gardening products to their shopping cart.
Enable inventory management through plant tags and labels
RFID sensors embedded at the time of tag and label production enable visibility throughout the supply chain and tighter inventory management.
Product Gallery
Content sharing
Store locator technology
Inventory management
