FIBER-BASED PACKAGING FOR SUSTAINABILITY
Move over, plastic – our fiber innovations hold up to the most demanding supply chains, and provide excellent print quality with sharp, clear graphics, finally making it easy to meet both your company’s sustainability goals and your customers’ expectations.
PACKAGING DESIGN THAT STANDS OUT
First impressions matter - 75% of beverage purchase decisions are made in aisle so your packaging must pop, and our global team of graphic and structural design experts work alongside you to design packaging that will set your brand apart and catch the eye of that split-second shopper.¹North America Corrugated Packaging Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027). (2022, March 18). Globenewswire.com. Retrieved July 22, 2022, from https://www.globenewswire.com/fr/news-release/2022/03/18/2405863/0/en/North-America-Corrugated-Packaging-Market-Growth-Trends-COVID-19-Impact-and-Forecasts-2022-2027.html
From corrugated tray formers to our innovative and sustainable CanCollar Fortuna® system, our machinery solutions can be customized to fit your footprint, handle your products within your existing processes, increase your efficiency and flexibility, and reduce excess waste and labor costs.
Our team of experienced automation experts work with you to understand your goals and manufacturing environment, and then recommend the optimal automation solution.
Your multipack isn't just a container—it's an opportunity.
For beverage brands, the competition at the cash register begins on the shelf. That’s because 75% of beverage purchase decisions are made by consumers as they stand in the aisle, facing a multitude of choices.
Our paperboard multipacks are powerful assets that help your beverage brands break through the clutter and connect with consumers. Using CarrierKote® Coated Natural Kraft® paperboard, we create multipack cartons that are strong even when wet—and provide excellent print quality with sharp, clear graphics that help capture attention on the shelf.
Beverage Packaging Systems
Efficiency and flexibility customized for you.
Every brand is unique and every facility is different. With over 60 years of experience, we know how to design machines to deliver high-quality basics allowing you to optimize every facet of your supply chain, but we also have an eye to the future.
Our world-class engineers are driven to solve for your particular need with cost-effective, innovative and high-performing machinery solutions that deliver superior and measurable value.
Specialty Products Deserve Specialty Packaging
Your custom spirit demands custom packaging. We offer high-end paperboard, cartons, rigid tubes, rigid boxes and labels that protect and promote your products while creating outstanding presentation. Additionally, our high end printing services can create foil, metallic, 3-D, inks, embossing, and varnish effects that take your product to another level.
Decorative Printing TechnologyExplore our Decorative Technology solutions
Attract the eye and drive the sale.
Our customized packaging solutions are efficient, value-driven and have the scale required for global implementation. We have world-class converting facilities and partners across the globe, all equipped to bring high-impact packaging features to life—including innovative designs for opening, handling and shelf removal as well as cutout and dispensing features.
Protect. Promote. Deliver.
Hot, cold, or sparkling, WestRock’s expertise in corrugated beverage packaging provides solutions to customers that go beyond the container.
Our corrugated packaging innovations and decorative printing enhancements—including metallic inks, foil stamping, and lamination of foil or holographic material—give containers an eye-catching edge at retail. Graphics, prepress and printing specialists assess your current packaging effectiveness and recommend options to protect your product and elevate your image at the point of purchase. We offer the best solution for your packaging demands and will provide differentiated solutions for the optimal preprint, litho, flexo, or post print method and container end use.
Our solutions include:
- Packaging for all beverage configurations
- Brand-building graphics
- Multi-channel distribution expertise: Retail, Specialty, Club and C-stores
- High-speed beverage packaging machinery systems
Show and sell.
A product's road to retail success doesn't end at the shelf. Brands need solutions that turn shoppers into stoppers and browsers into buyers.
We offer world-class promotional solutions such as temporary floor stands or pallet displays for the world's leading brands and retailers. By providing best-in-class in-store solutions that achieve brand, shopper and retailer objectives at the lowest total cost, we extend your retail reach.
Insights & Expertise
Our products are as diverse as
When wet and cold environments put packaging to the test, our paperboard performs under the pressure. Explore our paperboard options ideally suited for beverage packaging.