Your multipack isn't just a container—it's an opportunity.
For beverage brands, the competition at the cash register begins on the shelf. That’s because 75% of beverage purchase decisions are made by consumers as they stand in the aisle, facing a multitude of choices.
If these findings demonstrate anything, it’s that secondary packaging is of primary importance when it comes to driving beverage sales. Your multipack isn’t simply a necessary container for your product; it’s an opportunity to set your brand apart at the shelf and catch the eye of that split-second shopper.
Our paperboard multipacks are powerful assets that help your beverage brands break through the clutter and connect with consumers. Using Carrier Kote® Coated Natural Kraft® paperboard, we create multipack cartons that are strong even when wet—and provide excellent print quality with sharp, clear graphics that help capture attention on the shelf.