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Research challenges us to explore what's possible.

We’re always thinking about the things that are critical to your brands’ success, and staying on top—or ahead—of the latest trends using data and research. That gives us insight into consumer behavior, brand loyalty, and retail experiences. Our teams then turn those insights into innovative solutions for your biggest business challenges.

Whether we are collecting data about packaging satisfaction or studying shoppers in our retail labs, we are constantly exploring what’s possible with the power of insights. And when you partner with us, we put that knowledge to work for you.

Insights in Action

We focus on insights-driven innovation to solve your biggest challenges.

See how we put our insights about consumer behavior, retail shopping experiences, and the science of packaging into action for our business and for yours.

Article

Does Paper Selection Matter?

Certainly great design is essential. But have you ever wondered if the paper you select for your designs really matters?

Article

Meta System - Wine Shipping Boxes Compared

A test of wine shipping boxes, including the Meta System, shows which boxes are most reliable.

Article

The power of the box. Does shape and color matter?

WestRock research shows people are interested in more than what’s inside the pizza box.

Article

The Brains Behind the Box

See how Senior Designer, Timothy Tripp, combined his creativity with WestRock's signature consultative approach to deliver a new pizza box to market.

Article

Internet of Things Impact on Smart Packaging

WestRock, Digimarc, and EVRYTHNG partner to introduce Connected Packaging Solutions.

Case Study

Brewing bold ideas for supply chain improvement

Discover how Keurig Green Mountain and WestRock developed a true partnership.

Article

The Story of Fragrance

Using expertise in matching consumer insights to brand experiences.

Article

Keeping your favorite beverage cold for hours.

Fill our new Sol Cool box sharing pack with ice and make a cooler on the go.

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Skincare Ethnography Study

How a close-up look at global skincare rituals can inspire packaging that improves the skincare experience.

Article

Forecast: opportunity rising

Changing demographics and social trends have altered the way people shop for and consume products.

Video

Sheets of strength

In our mills, labs and throughout the supply chain, see how rigorous scientific testing builds paperboard strength and allows us to explore what's possible.

Article

The tripping point: hold on to your marketing plans.

The concept of "Black Friday" became very gray in 2015.

Packaging Matters 2016

Download the 2016 Packaging Matters report.

Now more than ever.

We study packaging because it matters—to brand owners, retailers and consumers. In fact, it matters now more than ever. Our signature consumer research study, Packaging Matters™, collects data about the role of packaging in product satisfaction.

We ask consumers what they like and don’t like about the packaging for the products they buy—and what makes them choose one product over another. A powerful theme emerged from this year’s research: packaging can be a simple solution to a brand’s complex challenges. As the role of packaging changes, our study identified three opportunities for brands to improve consumer satisfaction.

Key trends.

In 2013 we launched our first Packaging Matters study focused on US consumers. In the years since, we’ve surveyed 15,000 consumers in 10 countries about their attitudes on packaging for every product category from beverages to beauty to baby care. As the packaging industry and retail experience have evolved, so has our study of them. But many of the key trends have remained the same.

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safety report

Packaging Safety Report

A gathering storm.

Globally, consumers are increasingly concerned about product safety. From child resistance to food safety to chemicals of concern and migration of materials, consumers are demanding transparency. It’s clear they expect it not only from government but also from brands—and packaging is part of the mix.

Our special report on packaging safety includes analysis of our consumer insights data and a snapshot of the dynamic conversation taking place in statehouses, boardrooms and at kitchen tables around the world.

Download the Packaging Safety report