Why WestRock?
Learn more about the innovation and capabilities behind our industry-leading paper, packaging, display and automation solutions.
Beauty Packaging
In the highly competitive beauty market, brands need to inspire and connect with existing and new consumers. This drives a need for constant innovation and a full pipeline of solutions that offer high visual and tactile impact while staying true to core brand values. As a trusted, reliable and creative partner, we can help make your products stand out with innovative paper-based packaging and merchandising display solutions.
Contact UsAs a global leader in beauty packaging, we have a diverse portfolio of differentiated products across multiple end markets. We offer:
- Customer-centric solutions through an end market lens, to meet customers’ unique needs.
- The power of a diverse, integrated manufacturing base.
- An aligned team to support your business growth.
Gifting
Shaped Boxes
Folding Cartons
Rigid Boxes
UNBOX SOMETHING BEAUTIFUL WITH OUR BEAUTY PACKAGING
Insights-Driven Design
Insights-Driven Design
Our extensive market and consumer insights inspire our innovative structural, graphic and machinery design. Our range of solutions can help protect your investments and meet evolving market needs.
Customized Merchandising Display Solutions
Customized Merchandising Display Solutions
Our paper-based merchandising display solutions are customized for each unique beauty product, helping your brand capture attention and engage consumers. With our end-to-end capabilities — from design to manufacturing to distribution — we offer brand cohesion across a variety of channels.
Paper-Based Packaging
Paper-Based Packaging
Our award-winning paper-based solutions include carton value engineering, plastic replacement and fiber optimization options.
Creating The Wow
Creating The Wow
Our deep expertise allows us to bring together a wide range of capabilities so your products stand out and engage consumers.
Why WestRock?
Learn more about the innovation and capabilities behind our industry-leading paper, packaging, display and automation solutions.