(EXAMPLE: 'PACKAGING AUTOMATION')

WestRock Newsroom 2

WestRock Newsroom

 

  • Press Releases
  • In the News
  • Product News and Awards

Press Releases

In the News

November 12, 2018

The Fernandina Observer: WestRock celebrates 80th anniversary of Fernandina Beach mill

WestRock’s paper mill in Fernandina Beach, Florida, the first mill built in the area in 1938, celebrated its 80th anniversary with 468 employees in October.

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November 13, 2018

WhatTheyThink.com: Consumers Love Packaging More Than Ever

WestRock’s 2018 Packaging Matters data shows consumers “love packaging more than ever,” as consumer satisfaction with product packaging has increased by 46% over six years. Brands are tracking and responding to consumer preferences and what most impacts their shopping decisions including functionality, trust and aesthetics.

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November 6, 2018

Fiber stakeholders offer details on cup-to-cup recycling effort

WestRock and other players in the paper supply chain recently completed a pilot project that collected and recycled 25 million fiber cups from Starbucks.

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October 19, 2018

The News Rules of In-Store Merchandising

The retail landscape is changing, and in order for brands to keep up, they should implement the new rules of in-store merchandising. By considering the shelf as a display and by leveraging three new factors: promotional intensity, customization, and digitization, brick and mortar stores can differentiate themselves in the crowded marketplace.

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October 15, 2018

Packaging Strategies: Satisfaction with Packaging Increases Nearly 50% in Six Years

According to the 2018 Packaging Matters study by WestRock, consumers are increasingly satisfied with their overall experience with packaging, which has increased by 46 percent over six years. Findings from the study also indicate three key components of packaging that matter to consumers and impact shopping decisions: functionality, trust and aesthetics.

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October 12, 2018

WhatTheyThink: AF&PA Congratulates WestRock CEO Steve Voorhees on Being Named RISI 2018 North American CEO of the Year

American Forest & Paper Association (AF&PA) President & Chief Executive Officer Donna Harman congratulates WestRock Chief Executive Officer Steve Voorhees on being named RISI 2018 North American CEO of the Year.

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Product News and Awards