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WestRock Newsroom


  • Press Releases
  • In the News
  • Product News and Awards

Press Releases

In the News

November 6, 2018

Fiber stakeholders offer details on cup-to-cup recycling effort

WestRock and other players in the paper supply chain recently completed a pilot project that collected and recycled 25 million fiber cups from Starbucks.

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October 19, 2018

The News Rules of In-Store Merchandising

The retail landscape is changing, and in order for brands to keep up, they should implement the new rules of in-store merchandising. By considering the shelf as a display and by leveraging three new factors: promotional intensity, customization, and digitization, brick and mortar stores can differentiate themselves in the crowded marketplace.

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October 15, 2018

Packaging Strategies: Satisfaction with Packaging Increases Nearly 50% in Six Years

According to the 2018 Packaging Matters study by WestRock, consumers are increasingly satisfied with their overall experience with packaging, which has increased by 46 percent over six years. Findings from the study also indicate three key components of packaging that matter to consumers and impact shopping decisions: functionality, trust and aesthetics.

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October 12, 2018

WhatTheyThink: AF&PA Congratulates WestRock CEO Steve Voorhees on Being Named RISI 2018 North American CEO of the Year

American Forest & Paper Association (AF&PA) President & Chief Executive Officer Donna Harman congratulates WestRock Chief Executive Officer Steve Voorhees on being named RISI 2018 North American CEO of the Year.

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October 11, 2018

CraftBeer.com: Craft Breweries Explore New Approaches to Variety Packaging

When Dogfish Head Brewery had a huge deadline to hit in the rollout of their Off-Center Your Summer Variety Pack, packaging partner WestRock helped expedite the process with the design of a tear-open top that transforms the package into a waterproof cooler, just in time for summer.

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October 11, 2018

Waste360.com: WestRock to Accept Foodservice Packaging for Recycling

WestRock recently announced it will begin accepting mixed paper bales that contain paper foodservice packaging at its 100 percent recycled paperboard mills across the United States. Historically, paper-based foodservice packaging has not been widely accepted in recycling programs due to concerns over polymer coatings and food contamination. However, as paper mill pulping and cleaning systems have evolved, so has the ability to accept types of foodservice packaging.

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Product News and Awards