A woman standing in  car dealership reading a brochure.

You only get one chance to make a first impression.

When it comes to your brand, printed collateral speaks volumes. And now more than ever, there is something special about marketing materials that your customers can actually touch. We help you make that very personal connection count.

At WestRock, we specialize in great first impressions. But our commitment to you doesn’t stop there. We offer the quality and consistency you need to turn business prospects into loyal customers. Partner with us to see what’s possible.

  • Printers
  • Merchants
  • Brand Owners
  • Graphic Designers

Printers

We've got your back. 

Brand owners put their trust in you. We help you earn it.

We’ve worked with printers for decades, so we know what you need when it comes to commercial work. You need a paper that runs efficiently on press so you can avoid downtime and deliver orders on schedule. You need high brightness and a clean white shade for crisper colors and sharper contrasts. You need a sturdy paper that feels great in your customers’ hands.

Ultimately, you need a partner that offers value to you—and your customer. We’re here for you.

A man overlooking paper coming off of a printing press.

Merchants

A man and a woman shaking hands in a warehouse.

We deliver performance so you can, too.

Our commitment to our merchant partners goes beyond providing excellent products and service. We want you to win in your market. So we share valuable insights and creative offerings, facilitating thought leadership and helping you differentiate yourself.

We also invest significantly in our sales, technical and customer service teams so we can provide you with quick response, outstanding quality, accurate quotes, and on-time delivery.

Brand Owners

We understand that consistency is key.

When it comes to protecting your brand, consistency matters. Our coated cover maintains the matching clean-white shade your customers prefer, regardless of size, grade, caliper or press, so you get truer colors, sharper contrasts and cleaner backgrounds.

If your job includes finishing touches, the ultra-smooth surface of our coated cover optimizes embossing, foil stamping, varnishes and more.

A group of young people looking over a table.

Graphic Designers

A group of workers in a meeting room reviewing documents.

Start with a clean pallet.

You know that paper selection matters. When you use WestRock's 92 bright clean-white shade, your designs appear truer and more vibrant. With a full range of cover weights, we give you the ability to print your brand graphics consistently across your promotional portfolio.

And because our cover grades are as much as 80 percent sturdier than competitive grades at the same cover weight, pieces printed on on our coated cover feel as good as they look.

A man and a woman reading a newspaper.

Printing Papers

We make you look good on paper.

There’s no getting around it: first impressions matter. So when it comes to printing marketing materials, paper choice is paramount.

With sizes ranging from 8 1/2” x 11” to 60” x 120” and calipers from 8 pt to 48 pt, we have a broad portfolio of products to help you deliver a consistently impressive message across all of your marketing materials.

  • Tango
  • Carolina
  • Reliant Coated Cover

Tango

A dancer twirling a baton in front of a blue background.

Make a great impression.

At WestRock, making a great impression is what we do. Printed marketing collateral is unique in today’s marketing mix. It puts the brand in the consumer’s hand in an intimate way and it has to make a lasting impression on the consumer.

Our Tango® Coated Cover creates that lasting impression. The unmatched level of quality and consistency that our entire Tango portfolio delivers allows designers and printers to bring brands alive across a wide range of marketing materials.

Download Tango stocking guide

Carolina

Define your image.

Your image is everything.

It’s the value of your brand. It’s who you are. So we do more than just help to protect your image. We help you define it.

We help you define your image by giving you a clean-white shade that is actually preferred by consumers. Moreover, this clean-white shade matches across every Carolina grade and caliper.

Then we add an ultra-smooth, single ply surface to make your graphics and finishes sizzle… crisper colors and sharper contrasts, enhanced embossing, foil stamping, varnishes and more.

Download Carolina stocking guide
A group of young people sitting around a fire holding up fireworks.

Reliant Coated Cover

Three people driving in a car on a clear day.

Quality you can count on.

Reliant cover is the ideal choice for C1S graphic and specialty packaging applications that demand reliable performance, excellent converting properties and a pleasing warm-white shade.

Learn more about Reliant Coated Cover.

Find a Merchant

Always nearby.

Our broad offering of unmatched Coated Cover products are readily available through our excellent merchant partners. "Contact us" to be connected with a merchant partner in your area.

A world map with countries and locations called out.

Our merchant partners provide you outstanding local service. Through WestRock's Coated Cover options, our partners can provide you:

  • Broadest offering
  • Outstanding availability
  • Differentiated solutions that help you drive sales and lower costs
Contact us to find a merchant