As consumer products companies, food and beverage companies, quick-service restaurants and major retailers continue to set big goals for sustainability, packaging innovation is a major lever for them to pull. Replacing plastic with sustainable packaging is a huge priority for many customers, and Jim Caudill and his team are splitting their time between customer meetings, the lab and the pilot plant with several exciting sustainable packaging innovations on the horizon.
"Sustainability isn’t only about what we don’t emit into the environment as a manufacturer, but what we create in partnership with our customers to help them achieve their sustainability objectives"
Our consumer insights data shows that making packaging as strong, efficient and sustainable as possible strengthens trust in our customers’ brands (WestRock Packaging Matters 2018). Read our Q&A with Jim Caudill on how we are Connecting People to Products® through innovative, sustainable paper and packaging.