Why WestRock?
Learn more about the innovation and capabilities behind our industry-leading paper, packaging, display and automation solutions.
Candy & Confectionery Packaging
In the hyper-competitive and always-evolving candy and confectionery market, brands need high-impact specialty packaging that attracts and engages consumers. The seasonal dynamics of the candy aisle also necessitates thoughtful value chain management that gets products to the shelf with the right measures of speed, cost and flexibility.
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74% of consumers view chocolate and candy as an affordable treat.1
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The average shopping time for candy, mint and gum is 27 seconds.2
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Consumers are 2X as likely to purchase candy with new packaging.3
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61% of shoppers occasionally or frequently look for confectionary products they’ve never purchased before.4
Treat your brand to eye-catching packaging
High-End Finishes
High-End Finishes
From shine to embossing to glitter, our cutting-edge decorative technologies and high-end finishes provide consumers with a premium, elevated experience.
Seasonal Solutions
Seasonal Solutions
The seasonal dynamics of the candy aisle means brands must constantly evolve and adapt. Our large footprint allows us to quickly and nimbly tailor packaging for each season, so brands can achieve speed to market while maintaining overall brand consistency.
Integrated Approach
Integrated Approach
Our integrated, full-service approach supports brands for the full spectrum of packaging, from durable shippers to eye-catching displays to high-quality primary packaging with moldable inserts.
High-Impact Designs
High-Impact Designs
Developed by our team of over 90 designers, our versatile, striking packaging combines powerful creativity with deep consumer insights. The result is eye-catching designs that differentiate products and attract consumer interest.
Why WestRock?
Learn more about the innovation and capabilities behind our industry-leading paper, packaging, display and automation solutions.
Our premium, paper-based packaging helps candy and confectionery brands find their sweet spot with:
- High-end finishes and cutting-edge decorative technologies that provide an elevated consumer experience.
- Striking designs worthy of luxury products.
- An integrated, full-service approach that protects and promotes products throughout the entire supply chain, from durable shippers to sophisticated paperboard packaging to eye-catching displays.
- A large footprint that enables speed to market while ensuring brand consistency, so brands can deftly maneuver the seasonal dynamics of the candy aisle.
