Why WestRock?
Learn more about the innovation and capabilities behind our industry-leading paper, packaging, display and automation solutions.
Mass Market Retail
At today’s crowded mass market retailers, packaging and displays are critical tools to sway consumers at their moment-of-truth decision. We leverage our in-depth retailer knowledge and extensive mass market experience to partner with you across a range of challenges from product differentiation to supply chain efficiency.
Contact UsOur full suite of packaging, automation and display solutions can support both your operational and design goals with:
- High-impact branding and design for powerful shelf impact.
- Private label packaging.
- Displays that entice, engage and educate consumers through vibrant graphics and digital activations.
- E-commerce solutions that drive efficiency, from fulfillment center automation to in-store fulfillment kits.
- Automation options and retail-ready packaging (RRP) to supplement your workforce.
- Paper-based packaging that supports plastic replacement initiatives.
- RFID and other smart tagging to enhance Supply Chain Traceability.
0
%
82% of purchase decisions are made in-store.1
$
0
B
U.S. retail sales of private label consumer packaged goods reached nearly $200B per year.2
0
%
RFID tags can help retailers achieve a 10–15% reduction in inventory-related labor hours.3
0
%
One of the largest Mass Market Retailers reported a 24% rise in e-commerce sales in the second quarter of 2023.4
Appeal to the Masses with our Mass Market Retail Packaging
Private Label Packaging
Private Label Packaging
In the crowded aisles of big-box stores, branding and design are one of the most powerful ways to catch a consumer’s eye. Our designers utilize high-quality graphics and extensive mass market expertise to create customized private label packaging that stands out on the shelf.
Enticing Displays
Enticing Displays
Our award-winning displays disrupt the shopping status quo to grab consumers’ attention. From high-quality graphics to digital activations through video or QR codes, our displays can help entice, engage and educate your consumer.
E-commerce Solutions
E-commerce Solutions
E-commerce is the fastest growing segment of mass market retail. Our full-service solutions can help drive efficiencies at each stage of the e-commerce supply chain, including fulfillment center automation such as WestRock Pak On Demand™, in-store fulfillment kits for ship-from-store programs, robotic capabilities for micro fulfillment centers (MFCs) and RFID tagging for supply chain traceability.
Retailer Experience
Retailer Experience
Our in-depth retailer knowledge derives from extensive experience launching brands at mass market retailers. We can guide you through each step of the process to ensure your packaging and displays garner the fanfare your products deserve.
Why WestRock?
Learn more about the innovation and capabilities behind our industry-leading paper, packaging, display and automation solutions.
