Why WestRock?
Learn more about the innovation and capabilities behind our industry-leading paper, packaging, display and automation solutions.
Apparel & Specialty Retail Packaging
For apparel and specialty stores, the shopping experience is paramount. Whether shoppers are looking for knowledge and expertise or a unique product interaction, our packaging, display and automation solutions can help package and promote your products to meet the full spectrum of consumer needs.
Contact UsWe merge extensive shopper insights with years of experience launching brands in specialty retailers. We can partner with you to differentiate both your in-store shopping and e-commerce packaging experiences. Our solutions include:
- Specialty packaging with high-end decorative technologies for luxury products.
- Eye-catching displays to draw shopper attention and create product distinction.
- Automated solutions for e-commerce, including right-sizing machinery.
- RFID tagging to enhance supply chain traceability.
- Robust distribution services through our Victory Packaging Division.
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55% of consumers said they would prefer to shop at a specialty retailer when looking for something unique.1
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50% of consumers said premium packaging makes a brand seem more upscale.2
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A top, low-cost novelty store has roughly 4,000 products competing for attention on the shelves.3
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63% of consumers say that paper and cardboard packaging make products seem premium or high quality.4
Choose Our Specialty Solutions for Apparel & Specialty Retailers
Specialty Packaging
Specialty Packaging
By utilizing deep design expertise along with cutting-edge decorative technologies, our designers develop high-end specialty packaging worthy of unique and luxury products. We can help you distinguish your brand from the competition.
Eye-Catching Displays
Eye-Catching Displays
With an integrated merchandising displays approach, our in-store displays can enhance shopper experience and draw attention to specialty products.
Automation Solutions
Automation Solutions
From right-sized packaging to ship-from-store solutions, our automated systems can help optimize the e-commerce supply chain.
RFID Tagging
RFID Tagging
Our ability to incorporate RFID tags through automation enables supply chain traceability, helping to ensure a smooth e-commerce experience for consumers.
Why WestRock?
Learn more about the innovation and capabilities behind our industry-leading paper, packaging, display and automation solutions.
1 Women’s Wear Daily, Study Reveals Why Some Customers Will Keep Choosing Specialty Stores Over Big-Box Convenience, July 14, 2023
2 Dotcom Distribution 2022 E-commerce Consumer Study
3 TheScienceofHitting.com, “We Sell Stuff Nobody Really Needs,” July 12, 2021
4 IPSOS Public Affairs, Most Americans Say that the Design of a Product’s Packaging Often Influences Their Purchase Decisions, May 3, 2018
2 Dotcom Distribution 2022 E-commerce Consumer Study
3 TheScienceofHitting.com, “We Sell Stuff Nobody Really Needs,” July 12, 2021
4 IPSOS Public Affairs, Most Americans Say that the Design of a Product’s Packaging Often Influences Their Purchase Decisions, May 3, 2018