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wine & spirits

Wine & Spirits Packaging

From premium wines and champagnes to distilled liquors and spirits like scotch, whiskey, bourbon and cognac, we develop luxury packaging solutions worthy of your premium bottles. With high-quality, creative graphics and advanced printing and preprint capabilities, we also produce eye-catching, shelf-ready corrugated products to house your bottles and multi-packs, including rigid boxes, tubes, and trays.

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4/5 wine drinkers said they’ve purchased wine based on what the label or bottle looked like.1

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Almost half of U.S. alcohol drinkers say that a company’s sustainability or environmental initiatives positively influence their purchase decisions.2

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Over ¼ of consumers spent $50 or more on a bottle of alcohol in 2022.3

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Direct to consumer sales make up almost 70% of sales for the average small premium winery.4

Raise a Glass to our Wine & Spirits Packaging Solutions

Why WestRock?

Learn more about the innovation and capabilities behind our industry-leading paper, packaging, display and automation solutions.

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Advanced Design Capabilities
corrugated
Advanced Design Capabilities

Our advanced presses utilize high-end print finishes to deliver award-winning packaging and labels worthy of your unique products. We can incorporate a range of substrates, including metal and wood, to tailor-make specialty packaging to your precise specifications.

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Paper-Based Solutions
innovation
Paper-Based Solutions

We’re boldly innovating to power the next generation of paper-based packaging solutions, so we can meet consumer demand for plastic replacement and help brands work toward corporate sustainability goals.

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product differentiation
Powerful Shelf Presence
Powerful Shelf Presence

Our breadth of printing capabilities enables us to print on a wide range of paper-based substrates. The result is packaging that features high-quality, creative graphics to help your product stand out on the shelf.

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Anti-Counterfeiting Capabilities
brand values
Anti-Counterfeiting Capabilities

Keep your product authentic with our RFID tagging and serialization capabilities that enhance supply chain traceability.

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Why WestRock?

Learn more about the innovation and capabilities behind our industry-leading paper, packaging, display and automation solutions.

We support premium luxury brands, with:

  • A global footprint with localized service to help minimize supply chain challenges while supporting brands where they’re based.
  • A wide range of solutions to package bottles of all shapes and sizes, including cartons, rigid tubes, rigid boxes and specialty packaging.
  • Paper-based packaging to support consumers’ growing desire for plastics replacement.
  • High-end design and decorative technologies to meet any level of specialization, from simple designs to hand-crafted, ultra-luxury containers.

We support mid-tier brands with:
  • Kitting and specialty packaging, along with merchandising display solutions to make your bottles stand out in the store.
  • Solutions that support both large and small print runs.
  • InsulShield™ temperature control solutions for direct-to-consumer shipping.

1The Drinks Business, Four in Five People have Purchased Wine Based on What the Label Looks Like, Dec. 23, 2022
2ISWR, Key Trends Driving the Global Alcohol Industry 2023
3Penn State Extension, Alcoholic Beverage Consumption Statistics and Trends 2023, Feb. 14, 2023
4Forbes, Wine Industry Report Offers Insight into DTC Sales in 2023, Jan. 25, 2023

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LEARN MORE ABOUT OUR PAPER-BASED WINE & SPIRITS PACKAGING SOLUTIONS

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