Why WestRock?
Learn more about the innovation and capabilities behind our industry-leading paper, packaging, display and automation solutions.
Ready-To-Drink Beverage Packaging
The Ready-to-Drink (RTD) market is rapidly gaining popularity with consumers eager to try new drinks and flavors. As an experienced packaging provider with deep knowledge of consumer trends, we can provide solutions and guidance for brands experimenting with and introducing new products.
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Ready-to-drink cocktails experienced 400% market share growth from 2019 to 2022.1
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1,600 new ready-to-drink spirit-based drinks launched in 2022.2
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60% of Gen Z consumers drink ready-to-drink cold brew.3
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53% of Gen Z and Millennials say that sustainability is important when making purchase decisions.4
Get Your Ready-To-Drink Beverages Ready to Launch with our Packaging Solutions
Plastic Replacement
Plastic Replacement
Emerging brands want to keep their sustainability strategy as current as their trendy new drinks. Our paper-based packaging offers a durable alternative to plastic, helping to meet current consumer preferences.
Co-Packer Capabilities
Co-Packer Capabilities
Offering in-house assembly, fulfillment and kitting, we also work extensively with third party co-packers and co-manufacturers to offer a wide range of solutions to help emerging brands make a splash with their launch and continue to gain attention as they grow.
Shelf Impact
Shelf Impact
Our designers combine extensive experience with advanced printing capabilities to develop vibrant packaging that stands out on the shelf.
Integrated Merchandising Displays
Integrated Merchandising Displays
From floor displays to in-aisle organization, our merchandising displays solutions can help you cause a stir with your drink’s launch.
Why WestRock?
Learn more about the innovation and capabilities behind our industry-leading paper, packaging, display and automation solutions.
Whether you’re launching a canned cocktail or a ready-to-drink coffee or tea, WestRock can support your brand’s evolution with:
- Automated solutions including tray former automation and semi-automated or manual systems for co-packers.
- Paper-based alternatives to plastic packaging to help you meet current consumer sustainability preferences.
- Shelf distinction through vibrant and strategic graphics for packaging, including paper-based wraps, fully enclosed packs, baskets and collars.
- Integrated merchandising display solutions, including in-aisle organization and floor displays.
Featured Products
1Drizly: 2023 BevAlc Trend Report
2IWSR, Key Trends Driving the US Spirit-Based RTD Segment in 2022 and Beyond
3Canteen, Ready-To-Drink (RTD) Cold Brew is the New Hottest Coffee Trend
4Ernst & Young, The CEO Imperative: How Future Generations Can Influence Companies to Focus on Sustainability, Aug. 11, 2021
2IWSR, Key Trends Driving the US Spirit-Based RTD Segment in 2022 and Beyond
3Canteen, Ready-To-Drink (RTD) Cold Brew is the New Hottest Coffee Trend
4Ernst & Young, The CEO Imperative: How Future Generations Can Influence Companies to Focus on Sustainability, Aug. 11, 2021