Breaking New Ground in Beverage Packaging
Today’s consumers expect more from beverage brands – not only in the product they purchase, but also in the way those products are packaged. They want packaging that not only protects products and keeps them safe and hygienic, but also contributes to the circular economy – all while providing a delightful experience.
In response, leading beverage brands are reimagining their approach to packaging to meet shifting consumer expectations and achieve operational goals of reducing total cost, increasing sustainability, reducing risks and growing sales.
WestRock is a trusted expert who can help you understand and act on market trends and push the boundaries of what is possible in fiber-based packaging and automation by correctly combining the right substrate, structural and graphic design and the machine it should run on to get the results you need.
Whether your goal is to reduce your plastic use, differentiate from your competition or overcome labor challenges, WestRock has the industry expertise, integrated global scale and proven solutions to get you there.
FIBER-BASED PACKAGING FOR SUSTAINABILITY
Move over, plastic – our fiber innovations hold up to the most demanding supply chains, and provide excellent print quality with sharp, clear graphics, finally making it easy to meet both your company’s sustainability goals and your customers’ expectations.
PACKAGING DESIGN THAT STANDS OUT
First impressions matter - 75% of beverage purchase decisions are made in aisle so your packaging must pop, and our global team of graphic and structural design experts work alongside you to design packaging that will set your brand apart and catch the eye of that split-second shopper.¹North America Corrugated Packaging Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027). (2022, March 18). Globenewswire.com. Retrieved July 22, 2022, from https://www.globenewswire.com/fr/news-release/2022/03/18/2405863/0/en/North-America-Corrugated-Packaging-Market-Growth-Trends-COVID-19-Impact-and-Forecasts-2022-2027.html
From corrugated tray formers to our innovative and sustainable CanCollar Fortuna® system, our machinery solutions can be customized to fit your footprint, handle your products within your existing processes, increase your efficiency and flexibility, and reduce excess waste and labor costs.
Our team of experienced automation experts work with you to understand your goals and manufacturing environment, and then recommend the optimal automation solution.
Your multipack isn't just a container—it's an opportunity.
For beverage brands, the competition at the cash register begins on the shelf. That’s because 75% of beverage purchase decisions are made by consumers as they stand in the aisle, facing a multitude of choices.
Our paperboard multipacks are powerful assets that help your beverage brands break through the clutter and connect with consumers. Using CarrierKote® Coated Natural Kraft® paperboard, we create multipack cartons that are strong even when wet—and provide excellent print quality with sharp, clear graphics that help capture attention on the shelf.
Beverage Packaging Systems
Efficiency and flexibility customized for you.
Every brand is unique and every facility is different. With over 60 years of experience, we know how to design machines to deliver high-quality basics allowing you to optimize every facet of your supply chain, but we also have an eye to the future.
Our world-class engineers are driven to solve for your particular need with cost-effective, innovative and high-performing machinery solutions that deliver superior and measurable value.
Specialty Products Deserve Specialty Packaging
Your custom spirit demands custom packaging. We offer high-end paperboard, cartons, rigid tubes, rigid boxes and labels that protect and promote your products while creating outstanding presentation. Additionally, our high end printing services can create foil, metallic, 3-D, inks, embossing, and varnish effects that take your product to another level.
More Specialty Packaging Choices
Decorative Printing Technology
Our creative solutions help maximize your products’ presentation and appeal – further enhanced by our world-class use of exclusive finishing effects and luxury materials. Our extensive product offering and expertise allows us to enhance presentation further through the use of labels and booklets for heightened prestige.
Our Decorative Technologies help bring images to life with textures, graining, finishes and foils and help set your product apart on the shelf.
Attract the eye and drive the sale.
Our customized packaging solutions are efficient, value-driven and have the scale required for global implementation. We have world-class converting facilities and partners across the globe, all equipped to bring high-impact packaging features to life—including innovative designs for opening, handling and shelf removal as well as cutout and dispensing features.
Protect. Promote. Deliver.
Hot, cold, or sparkling, WestRock’s expertise in corrugated beverage packaging provides solutions to customers that go beyond the container.
Our corrugated packaging innovations and decorative printing enhancements—including metallic inks, foil stamping, and lamination of foil or holographic material—give containers an eye-catching edge at retail. Graphics, prepress and printing specialists assess your current packaging effectiveness and recommend options to protect your product and elevate your image at the point of purchase. We offer the best solution for your packaging demands and will provide differentiated solutions for the optimal preprint, litho, flexo, or post print method and container end use.
Our solutions include:
- Packaging for all beverage configurations
- Brand-building graphics
- Multi-channel distribution expertise: Retail, Specialty, Club and C-stores
- High-speed beverage packaging machinery systems
- Integrated protective partition solutions through our partner RTS Packaging
Crafted for you.
Perhaps no category is more crowded than the growing craft beverage segment. We've made it our business to understand this movement and help budding brands find ways to stand out on the shelf and connect with the shopping consumer.
As a craft brewer, you understand that success lies in the details—the ingredients, the timing, the temperature. When done well, you create something special, totally different from every other brew. Something that beer lovers sip and savor and maybe even get a little misty-eyed over. Why not apply that same passion and craft to your packaging? There are many ways to bring your brand to life on pack. Let us help you get noticed on shelf.
Show and sell.
A product's road to retail success doesn't end at the shelf. Brands need solutions that turn shoppers into stoppers and browsers into buyers.
We offer world-class promotional solutions such as temporary floor stands or pallet displays for the world's leading brands and retailers. By providing best-in-class in-store solutions that achieve brand, shopper and retailer objectives at the lowest total cost, we extend your retail reach.
Insights & Expertise
Insight to in-market.
Our unique insight to in-market approach offers a competitive advantage by setting your brand apart on the shelf. We start by conducting in-depth research to identify opportunities to drive loyalty with consumers, then create engaging packaging designs that strengthen the brand experience and help differentiate your products.
Paperboard & Partitions
When wet and cold environments put packaging to the test, our paperboard performs under the pressure. Explore our paperboard options ideally suited for beverage packaging.
Partitions & Protective Packaging
Don't limit product protection to the container. Our partner RTS Packaging provides distinct solutions for partitions and protective packaging for beverage products.
Please reach out to our experts sharing your needs and ideas for maximizing your beverage container needs.