Key Takeaways from NRF 2019
Digital Signage Fuels Experiential Retail
The ability to attract and engage shoppers with quality content will be a gamechanger as in-store environments become increasingly experiential. Our Connected Retail Solutions platform provides personalization at scale: optical sensors can anonymously count shoppers, measure dwell time, and recognize gender, age range, and mood. Highly-targeted, context-aware, custom content is delivered to shoppers in real time. High definition screens enable retailers to create captivating shopper experiences that enhance brand messaging and enable digital activation. With the widespread availability of these capabilities in retail, shoppers will increasingly utilize screens for product information and in-store promotions.
Huge Value in Untapped Shopper Data
One thing is clear: all retailers are in the data business. From personalized video content to predictive inventory solutions, applications of in-store data collection touch nearly every aspect of retail. The ability to combine data sets and leverage Artificial Intelligence and Machine Learning enables retailers to optimize results in a powerful way.
Personalization is a Must
With the plethora of data being gathered and measured across retail environments, brands and retailers have the power to tailor in-store messaging to each individual shopper. Today’s shopper expects to see messaging that is customized to their individual needs, and if done correctly this personalized content will drive increased engagement and conversion.