Pulse packaging survey
Consumer Attitudes Towards Packaging
WestRock is a global leader in sustainable paper and packaging solutions. We regularly conduct our own consumer insights research to stay informed about changing preferences for packaging and its impact on purchase behavior, product satisfaction and brand trust.
More than half of consumers are willing to pay extra for eco-friendly packaging
Paper viewed as most sustainable packaging material – two times more than plastic
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Safety and function drive packaging satisfaction, brand trust and purchasing behavior
0
%
of consumers say packaging that keeps the product safe impacts satisfaction
0
%
of consumers say packaging materials that maintain the temperature of the product builds brand trust
0
%
of consumers say packaging made from materials that prevent leaking/breaking impacts online purchase decisions
Packaging can elevate perception of a product
