Building Consumer Loyalty During the Rx-to-OTC Switch
Using packaging to educate and connectBuilding Consumer Loyalty
Dosepak Express® is a child-resistant, senior-friendly medication pack designed to prompt and educate patients to take medication correctly and on time. The paperboard pack and integrated blister provides brand owners with billboard space for patient education and brand differentiation.
Features and Benefits
Educational leaflet or insert, outer carton and calendared blister in one integrated pack, helping ensure that patients follow doctors' instructions throughout their medication regimens
Dosepak Express is the first blister-designed adherence packaging to earn an Ease-of-Use Commendation from the Arthritis Foundation.
Certifications and Commendations
2011 Dosepak Express® — Compliance Package of the Year, Second Runner-Up