shopper at retail with cart

Promotional Packaging

Be more effective on the shelf.

If your product is not on promotion with secondary placement – it must stand out on the shelf.

WestRock helps its customers gain differentiation, brand impact and shopper interest in-aisle and on-shelf through packaging innovation, utilizing:

  • primary packaging,
  • promotional packaging,
  • gift packs,
  • special packs,
  • dimensional mailers,
  • litho-laminated corrugated packaging
  • and sustainable packaging.

So whether it's on the shelf or through e-commerce, let WestRock's graphic options provide you with impactful packaging worthy of your brand.

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  • Club Store Packaging
  • E-commerce
  • Retail and Shelf Ready
  • Gift Packs

Graphic Packaging

Packaging that makes an impact

Whether it's litho-laminated that provides greater strength than paperboard folding cartons or a club blister card, WestRock's printing expertise can ensure that your packaging delivers the impact you need.


Sharpie retail packaging

Club Store Packaging

WestRock is very familiar with the retail needs of club stores.

Work with us to ensure that your product is merchandised in the most impactful and effective way. We also target optimal efficiency and cost, utilizing innovative automation methods where it makes sense.

club channel product display tray


E-commerce continues to grow and will only become more important in your brand's selling strategy.

You want to provide your customer with an experience that supports your brand identity, and WestRock's graphic capabilities can ensure that you create the impression that you desire.

Harry's e-commerce packaging

Retail and Shelf Ready

You have many options for retail-ready packaging, and it's important to pick the right one.

Let WestRock help guide you in the process so you are sure to be using the most effective vehicle for your product. We will consider your program objectives and together develop the most appropriate solution for you retail or shelf ready needs.

  • Reduced amount of material = Lower cost / waste
  • Quick installation
  • Cost-effective shipping
  • Increased branding opportunity
  • Modularity for shop-down and exit strategies
  • Accommodate retailer shelf specs
  • Decreased labor / energy
  • Easy-to-recycle
retail ready packaging graphic

Gift Packs

Well executed gift packs can be effective merchandising vehicles, especially during key selling seasons.

Let WestRock help you realize your program's potential by providing well thought out, promotional solutions. We are experts at bringing the pieces together to entice your target shopper.

gift pack retail packaging