
LEADING-EDGE DIGITAL PRODUCTION
Ahead of the Technology Curve
As customer demand for speed and efficiency continues to increase in the Merchandising Displays marketplace, WestRock remains dedicated to investing in machinery that gives our customers a distinct competitive advantage.
Improvements in digital technology have contributed to significant advancements in the quality and capabilities of digital printers and cutters, and WestRock is committed to solutions that will optimize cost, enable more customization, increase speed-to-market, and reduce waste.
WHY DIGITAL?

Reach new markets, harness emerging trends and maximize consumer engagement by leveraging the unique opportunities offered by digital production

Improvements in digital technology have contributed to significant advancements in the quality and capabilities of digital printers and cutters

Sustainability isn’t just a word, it’s the fiber of our company. Digital technologies help WestRock and our customers lead in environmental responsibility
UNLIMITED POSSIBILITY
HIGH IMPACT GRAPHICS with photographic quality packaging & displays with variable graphics capability
SUPPLY CHAIN OPTIMIZATION through flexible order quantities and Print On Demand
AGILE MARKETING programs utilizing late-stage customization, co-branded promotions and packaging for products with short life cycles


EXCITING CAPABILITY
HIGH SPEED INDUSTRIAL PRINTING
DIRECT TO CORRUGATE PRINTING on E/F-flute up to doublewall on sheets as large as 71” x 118”
FLEXIBLE ORDER QUANTITIES help eliminate excess inventory of materials
EXPANDED COLOR GAMUT CMYK + OV can match 85% of color values
DIGITAL LASER CUTTING AND CREASING of fluted substrates
ENVIRONMENTAL SUSTAINABILITY
FLEXIBLE ORDER QUANTITIES ALLOW YOU TO PRINT ONLY WHAT YOU NEED eliminating excess inventory and material obsolescence
LED INK CURING REDUCES ENERGY CONSUMPTION BY 80% when compared to mercury arc lamp curing
DIGITAL PRINTING ELIMINATES THE NEED FOR PRINTING PLATES
EFI INKS ARE ODORLESS AND LOW-VOC
