Open Box of Cigarettes
A smarter total cost of ownership

We set out to prove that WestRock tobacco paperboards deliver a more competitive value story. And, the "how we did it" is very important. This was not a done-in-a-day survey. It was three separate extensive and intensive data-driven studies conducted over multiple months. We partnered with existing customers, ran numerous trials on their high-speed filling lines and closely monitored developing data.

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