Retail hero with female shopping

Stop traffic.

Nine out of 10 times, the path to purchase ends inside a brick-and-mortar store, so make sure your brand stands out where it matters most. From attention-grabbing design to seamless manufacturing and fulfillment, we help you achieve your brand objectives and get consumers to stop and take notice.

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Insights & Expertise

On-site insight.

Turn shoppers into stoppers and browsers into buyers. On-site insight is critical for a successful in-store brand presence, and we make it our business to know more about the subject than anybody else. Even better, we like to share.


In an Omnichannel World Brands Need Business Partners

Retailers can move the conversation away from price and back toward brand-building engagement.


Brands Must Embrace the Store's Future

It's 2017. Remember when e-commerce was "disrupting" the retail industry?


It's Time to Get Strategic with Suppliers

Future success with shoppers will require business partners, not tactical suppliers


What's in Store?

Total Transformation.


Keep Your Retail Friends Close

Brands will need to solidify existing partnerships to keep private label discounters at bay.


Rethinking the Supply Chain: The New Model for Cross-Channel Markets

In an omnichannel world, nimbleness is more important than scale.


The Tripping Point: Hold on to Your Marketing Plans

The concept of "Black Friday" became very gray in 2015.


Is it time to reset your shopper marketing?

Is your investment in Shopper Marketing working? Turns out, most people aren’t sure.


OPPORTUNITY RISING: How Brands are Using Fragmentation to their Advantage

Rapidly changing demographics and social trends have altered - seemingly overnight - the way people shop for and consume products, and the way retailers and manufacturers must market and deliver them.

6 Strategies for the Retail Revolution

Brick-and-mortar retail isn’t going away, but some banners are sure to be ground into the soil of a brave new retail world.


Mobile shopping. Alternative delivery. What's next?

It is clear that all retailers must explore offering online shopping alternatives.


When Bricks Meet Clicks.

How in-store and on-line merchandising are achieving synergy.

Pink allergy retail display with man holding a product.


Temporary displays. Instant impact.

Our expertise and experience in designing and producing promotional temporary displays is unsurpassed in the industry. We offer award-winning creative and mixed-media capabilities so your brand makes an impact with consumers and retailers—the first time and every time.

The range of our products includes:

  • Countertop Displays
  • PDQs
  • Endcaps
  • Floor Stands
  • Pallet Displays
Discover our temporary display solutions.
A view of a Valspar paint permanent retail display.

Permanent Displays

Create a lasting impression.

Join leading companies and make WestRock your single source partner for permanent display programs. We offer in-house design, engineering, prototyping, testing and manufacturing. And, our talented team of engineers, model and mold makers have expertise in wood, metal and plastics to ensure quality solutions in any material. We’re committed to providing excellent service from concept to installation, so let us help you make a permanent impression!

Explore our permanent display services.
displays retail Dallas

Visual Displays

Big. Bigger. Biggest.

When it's time to go big, brands call us. We produce some of the largest and most complex campaigns because we have the project management team and state-of-the-art equipment to take your visuals from concept to consumer.

Learn more about our visual display capabilities.

Displays Portfolio

Shelf-Ready and Retail-Ready Packaging

Simple. Efficient. Accessible.

Today's busy consumers face more demands on their time and attention than ever before. Retailers and brands have to solve for this in their own operations by using solutions that demand attention, make stocking and inventory management easier, and ensure products arrive in perfect condition—every time.

We provide corrugated solutions that combine shipping and merchandising into one vehicle—a retail- and shelf-ready packaging solution that maximizes shelf presence without sacrificing package integrity. Our retail-ready packaging designs make it easier to replenish and shop products; increase product availability; and improve shopper satisfaction with the goal of ultimately driving increased product sales.

Our solutions for retail- and shelf-ready packaging include:

  • Hooded trays, micro-perforated trays, display trays, and tear-strip trays
  • Advanced packaging graphics and superior brand messaging for maximum retail and shelf impact
  • Quick and easy replenishment and display of products
  • Ease of transit and automation options to significantly increase supply chain efficiency
  • Sustainability benefits of being reusable, renewable and recyclable
Explore Shelf- and Retail-Ready Packaging Options
25% of retailer's costs are related to labor: finding products in stock, stocking shelves and disposal of leftover packaging. 
A woman inspecting boxes for a retail display.

Retail Services

We finish what you start.

We offer contract packaging and fulfillment resources to help you reduce your program costs, improve efficiencies, and get to market faster. And, with 14 centers in our network we’re located nearby.

Comprehensive services

Our portfolio of services to help get you over the finish line includes:

  • Contract packaging
  • Display assembly and packout
  • Warehousing and logistics
  • Fulfillment
  • POS distribution
  • Blistering
  • Shrink banding
  • Bagging
  • Flow wrapping
  • Shrink wrapping
  • Skin packaging
  • Over wrapping
  • Liquid filling
  • Sampling
  • Promotion packs
  • Gift sets and signage
stock photo of a POV from a shopping cart in a retail store aisle

WestRock Merchandising University

Learn to navigate the road to retail.

We offer continuing education programs to help you achieve retail merchandising effectiveness, from Concept to Checkout®. These two-day intensive sessions, which are conducted at our Winston-Salem Retail Innovation Center, are professionally moderated and designed for WestRock customers and prospective customers. We have designed three distinct curricula.

Schedule your session
  • Who is it for?
  • What will you learn?

What is it?

MerchU logo

Basic training.

This course is a comprehensive introduction to the business of point-of-purchase (POP) merchandising, including materials, printing, production and assembly packaging processes. We also cover effective ordering, project management and supply chain best practices.

Who is it for?

Real world application.

Created for marketing, promotion, design, program management, packaging, and procurement professionals, this immersion program demonstrates the effectiveness in-store marketing efforts. Using a retail-centric approach, we help you develop strong strategies for shopper marketing and merchandising programming.

Man with a shopping list standing in front of a grocery store produce aisle.

What will you learn?

Office employees at a meeting looking over plans on a table

Creating solutions.

In this course, you'll develop solutions to real-world retail challenges faced by your brand. You'll even get to work with some of our designers, who will help you turn your ideas into visual concepts.