WestRock specialty spirit packaging

Elevate your brand and packaging

Our extensive range of solutions for premium liquor packaging will certainly lift spirits. With global capabilities in tubes, cartons, labels and rigid packaging we offer a full suite of options that provides the protection and promotion your brand deserves.

With expertise in sourcing, fulfillment and design, our luxury packaging team specializes in show stopping liquor and spirit packaging that can differentiate your products. Exclusive finishing effects, luxury materials and creative solutions for product presentation are at the core of our offer.

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Wet-applied, in-mold or self-adhesive labels can be printed on a variety of face materials and incorporate a selection of specialist applications: scratch-off panels, unique codes or holographic print effects. Single- or multi-ply options or styles combined with other products such as leaflets or booklets.


Specially designed for premium goods, we offer spirally wound and composite tubes in an extensive range of sizes, shapes and in a limitless range of colors. Enhance with a foil, varnish or embossed finish. Available either tin plate or paper base options.


Folding carton formats include solidboard, board-to-board, windowed, shaped boxes and fluted litho-laminated designs. All styles complemented by a wide variety of print finishes such as foil blocking, complex varnishing and security features including tamper-evident styles.

Rigid Boxes

We offer slip-case, top-load and complex styles for prestige and media markets. The product is supported by a creative design service that includes asset management, print brokerage as well as the creation of supporting advertising and promotional media.


Distinctive packaging ideas require a uniquely creative approach coupled with outstanding technical skills. Our new DecTech manual covers an extensive range of print finishes and effects, materials and technologies, and features hundreds of possibilities with options for a variety of budgets. You can see how different effects compare, combine or how different base materials influence appearance.

Sustainable Solutions

Our range of sustainable solutions designed for the premium spirits and wine markets are driving toward a circular economy. From paper-based tubes, linerless cartons and printed metallics, we have developed innovations that will reinforced your brands sustainability message.