Global beauty rituals are different. So are we.

When it comes to beauty and personal care products, packaging is key to brand perception. We can help your brand deliver the superior performance and sophisticated aesthetics that appeal to beauty consumers worldwide.

Rooted in retail and consumer insights, our solutions are also backed by a global platform that empowers your brand to make stronger connections, faster.

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Beauty Packaging Solutions

Good packaging is always in style.

Advanced technology and dedicated professional skills have made WestRock a major supplier to manufacturers of fine fragrances, cosmetics and personal care products. These are often truly global markets, where packaging is judged against the highest international standards and plays a central role in projecting the value of the product.

Making product quality visible, many packs feature complex printing and special finishes. Supported by a wide choice of materials, your packaging can deliver a natural, contemporary look and finish – critical in today’s discerning marketplace. With global capabilities to supply cartons, rigid packaging, labels, and specialist tubes, our team delivers ethical, sustainable and consistently high-quality products that set trends, not follow them.

Taylor Swift Digitally Printed Label


Wet-applied, in-mold or self-adhesive labels can be printed on a variety of face materials and incorporate a selection of specialist applications: scratch-off panels, unique codes or holographic print effects. Single- or multi-ply options or styles combined with other products such as leaflets or booklets.

Jouer Product Glamor Shot


Folding carton formats include solidboard, board-to-board, windowed, shaped boxes and fluted litho-laminated designs. All styles complemented by a wide variety of print finishes such as foil blocking, complex varnishing and security features including tamper-evident styles.

Dec Tech Foil Woman Image


Distinctive packaging ideas require a uniquely creative approach coupled with outstanding technical skills. Our new DecTech manual covers an extensive range of print finishes and effects, materials and technologies, and features hundreds of possibilities with options for a variety of budgets. You can see how different effects compare, combine or how different base materials influence appearance.

Jouer White Open Box

Rigid Boxes

We offer slip-case, top-load and complex styles for prestige and media markets. The product is supported by a creative design service that includes asset management, print brokerage as well as the creation of supporting advertising and promotional media.

EcoPak Marula


Specially designed for premium goods, we offer spirally wound and composite tubes in an extensive range of sizes, shapes and in a limitless range of colors. Enhance with a foil, varnish or embossed finish. Available either tin plate or paper base options.


Beautiful things aren't just seen, they're experienced.

We offer a wide variety of distinct paperboards that serve the unique needs of beauty and personal care markets. Our best-in-class folding carton paperboard solutions include solid bleached sulfate (SBS) and coated and uncoated unbleached kraft (CUK/UUK), producing high-quality packaging that builds an even stronger connection with consumers.


A woman standing in a retail aisle looking at beauty makeup.

Show and sell.

Nine out of 10 times, the path to purchase ends inside a brick-and-mortar store, so make sure your products and brand stand out where it matters most.

From attention-grabbing design to seamless manufacturing and fulfillment, we help you achieve your brand objectives and get consumers to stop and take notice.

Connect with WestRock

Reach out to our professionals and discuss your beauty and personal care packaging ideas.

Contact Us.