(EXAMPLE: 'PACKAGING AUTOMATION')

BeautyDiamond(Small)

Global beauty rituals are different. So are we.

When it comes to beauty and personal care products, packaging is key to brand perception. We can help your brand deliver the superior performance and sophisticated aesthetics that appeal to beauty consumers worldwide.

Rooted in retail and consumer insights, our solutions are also backed by a global platform that empowers your brand to make stronger connections, faster.

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Beauty Packaging Solutions

Good Packaging is Always In Style

Advanced technology and dedicated professional skills have made WestRock a major supplier to manufacturers of fine fragrances, cosmetics and personal care products. These are often truly global markets, where packaging is judged against the highest international standards and plays a central role in projecting the value of the product.

Making product quality visible, many packs feature complex printing and special finishes. Supported by a wide choice of materials, your packaging can deliver a natural, contemporary look and finish – critical in today’s discerning marketplace. With global capabilities to supply cartons, rigid packaging, labels, and specialist tubes, our team delivers ethical, sustainable and consistently high-quality products that set trends, not follow them.

Beauty packaging solutions

Paperboard

Beautiful things aren't just seen, they're experienced.

We offer a wide variety of distinct paperboards that serve the unique needs of beauty and personal care markets. Our best-in-class folding carton paperboard solutions include solid bleached sulfate (SBS) and coated and uncoated unbleached kraft (CUK/UUK), producing high-quality packaging that builds an even stronger connection with consumers.

Displays

A woman standing in a retail aisle looking at beauty makeup.

Show and sell.

Nine out of 10 times, the path to purchase ends inside a brick-and-mortar store, so make sure your products and brand stand out where it matters most.

From attention-grabbing design to seamless manufacturing and fulfillment, we help you achieve your brand objectives and get consumers to stop and take notice.

Connect with WestRock

Reach out to our professionals and discuss your beauty and personal care packaging ideas.

Contact Us.