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Research challenges us to explore what's possible.

We’re always thinking about the things that are critical to your brands’ success, and staying on top—or ahead—of the latest trends using data and research. That gives us insight into consumer behavior, brand loyalty, and retail experiences. Our teams then turn those insights into innovative solutions for your biggest business challenges.

Whether we are collecting data about packaging satisfaction or studying shoppers in our retail labs, we are constantly exploring what’s possible with the power of insights. And when you partner with us, we put that knowledge to work for you.

Packaging Matters 2016

Download the 2016 Packaging Matters report.

Now more than ever.

We study packaging because it matters—to brand owners, retailers and consumers. In fact, it matters now more than ever. Our signature consumer research study, Packaging Matters™, collects data about the role of packaging in product satisfaction.

We ask consumers what they like and don’t like about the packaging for the products they buy—and what makes them choose one product over another. A powerful theme emerged from this year’s research: packaging can be a simple solution to a brand’s complex challenges. As the role of packaging changes, our study identified three opportunities for brands to improve consumer satisfaction.

Key trends.

In 2013 we launched our first Packaging Matters study focused on US consumers. In the years since, we’ve surveyed 15,000 consumers in 10 countries about their attitudes on packaging for every product category from beverages to beauty to baby care. As the packaging industry and retail experience have evolved, so has our study of them. But many of the key trends have remained the same.

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safety report

Packaging Safety Report

A gathering storm.

Globally, consumers are increasingly concerned about product safety. From child resistance to food safety to chemicals of concern and migration of materials, consumers are demanding transparency. It’s clear they expect it not only from government but also from brands—and packaging is part of the mix.

Our special report on packaging safety includes analysis of our consumer insights data and a snapshot of the dynamic conversation taking place in statehouses, boardrooms and at kitchen tables around the world.

Download the Packaging Safety report