E-Commerce Accelerated: How 2020 Changed the Retail Landscape
Reflecting on shopper trends and how retailers can sustain their growth through e-fulfillment and packaging automation.Retail and Automation
WestRock connects people to products through sustainable packaging. We regularly conduct our own consumer insights research to keep our customers informed about changing consumer preferences for packaging and its impact on purchase behavior, product satisfaction and brand trust.
During the COVID-19 pandemic, packaging is playing an increasingly vital role in consumers’ lives. Consumers want packaging to be safe, sustainable and provide a unique brand experience.