- Connected Packaging
- Connected Retail
- Analytics and Measurement
Item Level Interaction and Information
WestRock's manufacturing process can enable your package's unique digital identity. This allows item-level analytics to gain valuable insight and metrics into the journey of your product.
The scannability of the package enables you to provide interactive content to your customer even at home after the purchase. This content can be updated at any time to reflect insights gained through analytics.
Shelf-based digital signage programs
The display solutions use high-definition and short video clips to help retailers attract shoppers and present specific product information for dynamic interaction.
The display can be equipped with optical sensors to identify gender, age, and mood, and then display relevant ads that may invoke further interests of the shopper through personalized in-store experiences.
Analytics and Measurement
Digitization helps gather actionable insights and analytics.
WestRock's digital connected solutions don't just enhance the shopping experience and relevance. Valuable information is gathered from the interactions at retail that can be used to gain insight into who your shopper is, when they are shopping and what messaging most appeals to them.
Messaging can even be changed in real time to adjust the program during its time at retail.