2016 Design of the Times Competition

WestRock Merchandising Displays received 23 Design of the Times awards at this year’s P2P Expo sponsored by the Path to Purchase Institute. The awards included work for Procter & Gamble, Pfizer, Colgate, Chattem, Newell Rubbermaid, Disney and Hasbro.

The Design of the Times awards celebrate the most effective retail in-store activations, displays and campaigns. Entries are judged on their ability to command attention, connect with the shopper, convey information and close the sale. The judging panel includes more than 60 industry executives representing major consumer product companies and retailers.

Following is a list of all the awards WestRock received this year.

DisneyStar Wars Millennium Falcon DisplayGold/Platinum
AT&TBest Buy DisplayGold
ColgateOptic High Impact PDQGold
ChattemACT Kids Skinny TowerSilver
ColgateCVS 28ct Minions Power WingSilver
ColgateWalmart Interactive Power ToothbrushesSilver
EAStar Wars Battlefront AT/ST PalletSilver
HasbroPlay-Doh Single Can Gravity FeedSilver
P&GCOVERGIRL Walgreens Masters in Makeup TowerSilver
P&GGillette ProShield PDQSilver
PfizerAdvil/ThermaCare End CapSilver
PfizerChapStick Lip Care TowerSilver
DisneyStar Wars Character DisplayBronze
HasbroStar Wars BB-8 ReplicaBronze
NewellTarget Sharpie, Post-it & Scotch EndcapBronze
P&GCOVERGIRL Walmart Star Wars EndcapBronze
P&GCOVERGIRL Spring Looks PoweringBronze
P&GCOVERGIRL Target 3ft Hot SpotBronze
P&GGillette Venus Swirl Counter UnitBronze
PfizerAdvil Bonus & Launch PDQBronze
PfizerChapStick Mystery Flavor PDQBronze
PurinaFriskies Party Mix HexBug PDQ and PackageBronze