Welcome to the WestRock Beverage Paperboard Packaging Seminar Registration Page

We are organizing two interesting and valuable workshops around Paperboard and Paperboard Packaging in Vienna and Amsterdam. We would like to invite you to one of these sessions and be your host for a day and a half.

paperboard seminar

This seminar provides:

A comprehensive, hands-on exploration of Paperboard Packaging Technologies. Upon completing this program, attendees will be further equipped to make valuable contributions to critical packaging decisions and have a good understanding of the valuable attributes of paperboard packaging.

Paperboard Seminar Breakout 1

This seminar is designed for:

Professionals in the Beverage Industry, involved in Package Design & Development, Sales, Purchasing, Quality Control and Production Management.

"Clear explanation and very good workshop."

"I got a lot out of this seminar. Material was great and the presenter was excellent."


Program topics include:

Paperboard Substrates and Applications
An introduction to paperboard substrates common to folding cartons and a clarification of manufacturing differences. Participants will compare and contrast the composition of various paperboard substrates (SBS, CUK, UKB, CRB, URB, and FBB) as appropriate to the particular market place. Participants will also define terms appropriate to the boxboard industry and identify typical applications. 

Packaging Design
A showcase of packaging solutions spotlighting innovative structures, opening, resealable and product protection features, RFID, authentication, and tamper protection technologies. Participants will identify the functions of package design, steps in the design process, and innovative structures.

Characteristics of Paperboard 

Definitions of various paperboard characteristics, introducing test procedures, relevancy and interpretation of test results. Participants will define various paperboard characteristics as they relate to specifying, designing, printing, converting and using paperboard substrates.


The Printing Processes

A broad introduction to the predominant printing processes associated with the imaging of paperboard substrates, including Offset Lithography and Digital. Print samples exhibiting classic characteristic traits are compared and contrasted. Participants will identify the predominant printing processes to the folding boxboard industry, their advantages, disadvantages, and appropriate application.


Cutting, Creasing, and Assembly

An introduction to the equipment, tools and techniques used in converting printed board into user-ready folding cartons and beverage carriers. Participants will identify the steps in cutting, scoring, perforating, folding and forming paperboard substrates.

How Packs Influence Machine Efficiency

Presenting the impact of carton quality and design on packaging machine efficiency.


The seminar includes hands-on activities, examples, and experiences to see and share.  

Click here to view the full program agenda. 

Dates and Logistics


Monday 9 Oct:

5:00 pm Networking Drink & Dinner

Tuesday 10 Oct:

8:30 am – 5:00 pm Seminar

NH Vienna Airport Hotel



Wednesday 11 Oct:

5:00 pm Networking Drink & Dinner

Thursday 12 Oct:

8:30 am – 5:00 pm Seminar

Hyatt Place Amsterdam Airport


Networking Drink & Dinner and Full-Day Seminar including Lunch and Drinks are offered to you by WestRock

Room rates, at your own expense:

Vienna - €137.- per night incl. breakfast, Wi-Fi, fitness & spa

Amsterdam - €129.- per night incl. breakfast, airport shuttle, parking, Wi-Fi & fitness


Registration Form


We have limited seats available, so please register before 1st August 2017 here: