WestRock Honored With 12 Awards for Design Excellence by Paperboard Packaging Council

WestRock received 12 awards at the 75th annual North American Paperboard Packaging Competition. The awards include the inaugural Digital Application of the Year Award for its Crown Royal Rodeo Digital Campaign.

Sponsored by the Paperboard Packaging Council (PPC), the competition is judged by a panel of packaging experts. The awards recognize cartons that represent the best in converting excellence, innovation and sustainability that the North American folding carton industry has provided its customers over the past year.

WestRock’s Crown Royal Rodeo Digital Campaign received the PPC’s first Digital Application of the Year Award for its use of high-quality printing on transfer-metallized 24-point board, rather than traditional 12-point board. Multiple rodeo-inspired images wrap around the carton, designed to capture the consumer’s eye from every angle. The campaign also received Gold and Excellence awards in this year’s competition.

WestRock earned four gold and seven excellence awards for a variety of packaging solutions. A full list is included below:

Crown Royal Rodeo Digital Campaign:
Digital Application of the Year Award;Gold Award, Digital category;Excellence Award, General category

 Innovative liquor packaging made from WestRock paperboard

Jupiler Summer Concert Promotion Pack:
Gold Award, General category


Asahi Ice Pack:
Gold Award, General category;
Excellence Award, Innovation category

WestRock Custom Beer Cartons for Asahi Ice

New Belgium® Temporary Tap Handle:
Gold Award, Innovation category;
Excellence Award, General category

Paperboard craft beer tap made by WestRock

Adroit Theory Black Lotus:
Excellence Award, General category

Innovative paperboard packaging for craft beer made by WestRock

Chang World Cup Fan Pack:
Excellence Award, General category

Custom retail packaging made from WestRock paperboard

Dogfish Head Adventure Ready Ice Pack:
Excellence Award, General category

WestRock Craft Beer Packaging for Dogfish Head Brewery

Dunkin Donuts® 12-pack donuts:
Excellence Award, General category

Dunkin Donuts custom bakery packaging and QSR packaging from WestRock