2016 Design of the Times Awards
WestRock brings home 23 awards for in-store activation tactics, displays and campaigns.
2016 Design of the Times Competition
WestRock Merchandising Displays received 23 Design of the Times awards at this year’s P2P Expo sponsored by the Path to Purchase Institute. The awards included work for Procter & Gamble, Pfizer, Colgate, Chattem, Newell Rubbermaid, Disney and Hasbro.
The Design of the Times awards celebrate the most effective retail in-store activations, displays and campaigns. Entries are judged on their ability to command attention, connect with the shopper, convey information and close the sale. The judging panel includes more than 60 industry executives representing major consumer product companies and retailers.
Following is a list of all the awards WestRock received this year.
|Disney||Star Wars Millennium Falcon Display||Gold/Platinum|
|AT&T||Best Buy Display||Gold|
|Colgate||Optic High Impact PDQ||Gold|
|Chattem||ACT Kids Skinny Tower||Silver|
|Colgate||CVS 28ct Minions Power Wing||Silver|
|Colgate||Walmart Interactive Power Toothbrushes||Silver|
|EA||Star Wars Battlefront AT/ST Pallet||Silver|
|Hasbro||Play-Doh Single Can Gravity Feed||Silver|
|P&G||COVERGIRL Walgreens Masters in Makeup Tower||Silver|
|P&G||Gillette ProShield PDQ||Silver|
|Pfizer||Advil/ThermaCare End Cap||Silver|
|Pfizer||ChapStick Lip Care Tower||Silver|
|Disney||Star Wars Character Display||Bronze|
|Hasbro||Star Wars BB-8 Replica||Bronze|
|Newell||Target Sharpie, Post-it & Scotch Endcap||Bronze|
|P&G||COVERGIRL Walmart Star Wars Endcap||Bronze|
|P&G||COVERGIRL Spring Looks Powering||Bronze|
|P&G||COVERGIRL Target 3ft Hot Spot||Bronze|
|P&G||Gillette Venus Swirl Counter Unit||Bronze|
|Pfizer||Advil Bonus & Launch PDQ||Bronze|
|Pfizer||ChapStick Mystery Flavor PDQ||Bronze|
|Purina||Friskies Party Mix HexBug PDQ and Package||Bronze|