CVS Store Brand OTC Compliance Pack

HCPC 2016 Compliance Package of the Year Second Runner Up

CVS generic OTC hero image

Convenience, Ease of Use, and Portability 

CVS was looking for a new way to guide patients to these OTC treatments in a way which also introduced them to the value of CVS Store Brand products.

They selected WestRock’s Dosepak Express package, in conjunction with a WestRock merchandising display located under the pharmacy checkout counter, to accomplish this objective. The private labeled, store brand products were launched in the stores in September, 2016, with 10 items currently in the program.

While the term “compliance” is typically not associated with “take-as-needed” OTC products, the Dosepak Express format provides the convenience, ease of use, and portability necessary to promote proper adherence use by patients, while offering ample billboard space to accomplish CVS’ marketing goals.

Key Features of the Dosepak Express:

  • Child-Resistance features in the outer pack allows elimination of difficult to use peel-push OTC blisters
  • Robust pack construction promotes portability and product protection
  • Connection of blistered drug product to the outer package throughout use maintains CVS’ brand identity throughout the life of the product

One judge commented, “It is good to see patient-friendly packaging used for store-brand products, which can increase product value for the patient. The expanded content label includes helpful information in a very readable font size. The tamper evidence is helpful and clear for the patient.

*Award write-up courtesy of HCPC 
Get samples of Dosepak Express