Healthcare Home and Beauty

Our packaging works for your brand—and the patient.

We believe that packaging should do more than simply contain medication.

We are a specialized pharmaceutical packaging provider with a global manufacturing presence and an extensive line of high-quality solutions that do more than simply protect medicine. We collaborate with customers, fillers, machinery manufacturers, retailers and other partners to accelerate commercialization of consumer-centric packaging solutions.

Insights & Expertise

Put our knowledge to work for you.

The only constant in healthcare is change. At WestRock, our experts work hard to stay on top of the latest trends and research in healthcare. We take pride in staying ahead of regulation and innovating to address customers' and consumers' pain points. When you partner with WestRock, our expertise is your advantage.

  • Clinical Research Solutions
  • Pharmaceutical Companies
  • Retail Pharmacies

Clinical Research Solutions

Good clinical research starts with good data.

Distinguishing non-responders from non-adherent patients during drug development is key to accurately assess dose response curves and medication efficacy.

As the leader in adherence measurement and analysis, we have designed solutions that deliver more adherent patients, better-informed development decisions, and faster speed to commercialization.

Our global clinical trial experts offer services that include:

  • consulting
  • package design
  • manufacturing
  • adherence web portal
  • data analysis

WestRock partners with you to improve the accuracy of your data, saving you time and money.

Pharmaceutical Companies

Since 2009, there has been a 281%

increase in pharmaceutical spending on adherence programs 

Tasked with promoting a medication regimen.

For pharmaceutical companies alone, global non-adherence represents revenue losses of $564 billion a year. As spending on adherence programs continues to climb, many brand owners are left wondering if programs are as effective as they could be.

Too often, programs are focused around two moments in the patient's medication journey:

  • when the physician first prescribes the medication
  • when the pharmacist counsels the patient at pick-up time.

But what happens in between and afterward?

Our adherence solutions help fill the gap, reaching patients every day with a proven high-impact solution. Our customizable adherence packaging features calendared blisters as well as readable space for medication information and links to other adherence programs.

This drives adherence in a scalable way, as well as building equity for your brand. Learn more about our proven ROI model and how our adherence packaging combined with patient education information drove increased adherence for a common high blood pressure medication.

Retail Pharmacies

Effective adherence packaging that benefits patients, society and your bottom line.

Regression modeling has demonstrated that the single strongest individual predictor of prescription medication adherence was a sense of connectedness with a pharmacist or pharmacy staff. Yet, the US prescription dispensing process typically involves repackaging of pills from bulk manufacturer bottles into unit-of-use vials for patients. This consumes precious time that pharmacists could spend counseling patients or providing other value-added services.

For more than a decade, WestRock has delivered statistically proven adherence packaging solutions that drive adherence for patients and efficiencies for pharmacies.


Consumer-centric design for OTC solutions

Over-the-counter medications are no longer stored only on pharmacy shelves and in medicine cabinets. Instead, on-the-go consumers toss their medication packages in their purses, briefcases, glove boxes and pockets. The medication's packaging must protect the medication and fit with people's busy lives.

WestRock's packaging is designed based on insights from consumers, and integrates lifestyle-friendly features such as a discreet, compact and protective outer carton. The calendared blisters help keep patients on track with their medication routine.

This packaging benefits brands as well. The flat, readable billboard space on medication packages, including Shellpak® Renew, helps build brand differentiation and shelf appeal.

Elderly woman talking to pharmacist

Adherence Solutions

Partnering with you to close the adherence gap.

WestRock understands the importance—and challenges—of improving patient adherence at each stage of the drug life cycle, from phase II-IV of the clinical trial process to filling the prescription at the retail pharmacy.

We'll work with you to customize a therapy-specific solution that is scientifically proven, cost-effective and—most importantly—helpful to the patient.

healthcare folding cartons

Folding Cartons

Custom cartons. Trusted brands.

In addition to our expertise in medication adherence solutions, we combine high-impact graphics with innovative carton features to differentiate your pharmaceutical and nutraceutical brands on the shelf and in the home.

Product security and adherence to compliance standards are vital for safety and quality. That's why we deliver:

  • Inventory controls
  • Adherence to stringent quality assurance standards
  • Enhanced security and anti-counterfeiting features
  • Value-added packaging and graphic enhancements
  • Tamper-resistant packaging and seals
  • Specialized authentication techniques

Superior cartons are built with superior paperboard.

When product protection and structural integrity are key to consumer confidence, the paperboard you use matters. We offer a wide range of stand-out paperboard solutions, perfectly suited for the healthcare market. 

Explore our paperboard solutions for Healthcare.
Pink allergy retail display with man holding a product.


Branded experiences.

Great packaging is even better when it's part of an extended brand experience. Our expertise and experience in designing and producing promotional displays that put your brand front-and-center in the retail space, is unsurpassed in the industry.

We offer award-winning creative and mixed-media capabilities so your brand makes an impact with consumers and retailers - the first time and every time.