Paper is one of the most sustainable products on the planet.
Your environmentally conscious consumers know that paper is one of the most sustainable materials on the product. That’s why three-out-of-four consumers prefer paperboard packaging over plastic.1 WestRock helps you meet consumer demand for sustainable packaging with paperboard food and beverage packaging made from natural wood fiber—a renewable resource. Many of our fiber-based solutions are recyclable and can reduce or completely eliminate the need for plastic packaging. With WestRock, your customers will see the difference and you will accomplish your sustainability goals, naturally.
1 WestRock 2018 Heatable Packaging Consumer Study
Mike Mueller, Director, Strategic Marketing
Deep Dive: Branding + Understanding the Consumer + Packaging Design
April 2, 2019
12:45pm - 3:00pm
Cascade II, Mezzanine Level 2nd Floor
As the largest U.S. generation with buying power estimated at $200 billion in 2017, millennials have the eye of brand marketers who are keenly focused on gaining insights into what drives their decision making. Recent studies have found that millennials are more likely to support and even spend more on purpose-driven brands. And while there has been no shortage of research on this generation, very little has focused on packaging. WestRock will share insights from a new study that explores millennial relationships with packaging.
EnShield® Natural Kraft (ENK™)
TruServ™ Compostable Cupstock (formerly MWare® PLA Cupstock)
Bio-Pak® by Fold-Pak®
TruServ® Pressed Tray (formerly MWare® Pressed Tray Paperboard)
Can Style Multipack Cartons