Empowering insights for brands on the rise.

You’re passionate about your business. You hit the ground running, built your brand from the ground up and have taken great care of every little detail. Now it’s time to propel your brand to greater heights. The right insights can enable this success.

UPWARD is a platform for brands like yours to strengthen your go-to-market strategy with inside tips from industry professionals. From working with buyers, to standing out on the shelf, WestRock supports you every step of the way.


Inside the Retail Buyer’s Mind

Make a lasting impression on the retail market and discover what buyers are looking for with inside information from Chris Potestio, a brand development transformational leader and former retail buyer for Texas-based grocer, HEB Central Market.

Buyer's Perspective

Thriving in the Retail Market

Making sure your brand is well-positioned in the retail space will help ensure your success. Get inside tips on how to do that from Leon Nicholas, a widely-cited consumer goods and retail expert.

Retail Evolution

How can we help? 

How can we help you take your brand to the next level?

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