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Insights on the impact of COVID-19 and packaging
WestRock's Chief Marketing Officer Margaret Herndon shares insights on the impact that COVID-19 had on packaging.
Learn MoreWe’re always thinking about the things that are critical to your brands’ success, and staying on top—or ahead—of the latest trends using data and research. That gives us insight into consumer behavior, brand loyalty, and retail experiences. Our teams then turn those insights into innovative solutions for your biggest business challenges.
Whether we are collecting data about packaging satisfaction or studying shoppers in our retail labs, we are constantly exploring what’s possible with the power of insights. And when you partner with us, we put that knowledge to work for you.
WestRock connects people to products through sustainable packaging. We regularly conduct our own consumer insights research to keep our customers informed about changing consumer preferences for packaging and its impact on purchase behavior, product satisfaction and brand trust.
During the COVID-19 pandemic, packaging is playing an increasingly vital role in consumers’ lives. Consumers want packaging to be safe, sustainable and provide a unique brand experience.
See how we put our insights about consumer behavior, retail shopping experiences, and the science of packaging into action for our business and for yours.
Globally, consumers are increasingly concerned about product safety. From child resistance to food safety to chemicals of concern and migration of materials, consumers are demanding transparency. It’s clear they expect it not only from government but also from brands—and packaging is part of the mix.
Our special report on packaging safety includes analysis of our consumer insights data and a snapshot of the dynamic conversation taking place in statehouses, boardrooms and at kitchen tables around the world.