Insights on the impact of COVID-19 and packaging
WestRock's Chief Marketing Officer Margaret Herndon shares insights on the impact that COVID-19 had on packaging.Learn More
WestRock connects people to products through sustainable packaging. We regularly conduct our own consumer insights research to keep our customers informed about changing consumer preferences for packaging and its impact on purchase behavior, product satisfaction and brand trust.
During the COVID-19 pandemic, packaging is playing an increasingly vital role in consumers’ lives. Consumers want packaging to be safe, sustainable and provide a unique brand experience.