Swiss Chalet Partners with WestRock to Launch Recyclable Paperboard Packaging
This dramatic material change is an important step by restaurant parent company, Recipe Unlimited, towards sustainability goalsLearn More
WestRock connects people to products through sustainable packaging. We regularly conduct our own consumer insights research to keep our customers informed about changing consumer preferences for packaging and its impact on purchase behavior, product satisfaction and brand trust.
During the COVID-19 pandemic, packaging is playing an increasingly vital role in consumers’ lives. Consumers want packaging to be safe, sustainable and provide a unique brand experience.