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Research challenges us to explore what's possible.

We’re always thinking about the things that are critical to your brands’ success, and staying on top—or ahead—of the latest trends using data and research. That gives us insight into consumer behavior, brand loyalty, and retail experiences. Our teams then turn those insights into innovative solutions for your biggest business challenges.

Whether we are collecting data about packaging satisfaction or studying shoppers in our retail labs, we are constantly exploring what’s possible with the power of insights. And when you partner with us, we put that knowledge to work for you.

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Packaging Matters®

Packaging matters now more than ever.

Over the last five years, WestRock has surveyed more than 5,000 consumers, packaging professionals and research experts to develop key trends in how consumers view your packaging, whether they interact with it on a daily basis or on special occasions. 

We compile and share these insights in our annual Packaging Matters® study to drive deeper conversations with our community about how packaging needs to evolve in order to meet those changing consumer expectations. 

Read the research and let us know what aspect of packaging matters most to you.

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Check out our most recent Packaging Matters data

Insights in Action

We focus on insights-driven innovation to solve your biggest challenges.

See how we put our insights about consumer behavior, retail shopping experiences, and the science of packaging into action for our business and for yours.

The Secret to Successful, Sustainable E-Commerce Business: Automated Packaging
Article

The Secret to Successful, Sustainable E-Commerce Business: Automated Packaging

Automation might not be the first thing that comes to mind when you think of sustainability, but it is a core element of WestRock’s approach.

Automated Packaging
Challenger Brands: Bridging E-commerce and Retail
Article

Challenger Brands: Bridging E-commerce and Retail

Leon Nicholas, Vice President of Retail Insights & Solutions

E-commerce and Retail
"About The Box" Thinking: A Brewer's Sustainability Story
Article

"About The Box" Thinking: A Brewer's Sustainability Story

Q&A with David Hayslette from craft beverage and Annie Atwell from JuneShine

A Brewer's Sustainability Story
Advancing Sustainable Packaging
Article

Advancing Sustainable Packaging

Sustainability has always been an important part of our company’s history — conservation and sustainable forest management are in our DNA. 

Advancing Sustainable Packaging
Connecting Innovation and Sustainability: A Q&A with Jim Caudill
Article

Connecting Innovation and Sustainability: A Q&A with Jim Caudill

Hear how Jim and his team are exploring several exciting sustainable packaging innovations

Innovation and Sustainability
Less Waste, More Space for Lippert Enterprises
Article

Less Waste, More Space for Lippert Enterprises

Reduced packaging and shipping costs by 20% and decreased packing time by 25% using WestRock’s Box On Demand® solution.

Lippert Enterprises
UPWARD
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UPWARD

A platform to propel your brand to greater heights with insider tips from industry professionals. From working with buyers, to standing out on the shelf, WestRock supports you every step of the way.

UPWARD
Ames Case Study
Case Study

Ames Case Study

American tool manufacturer, Ames, was challenged with efficiently packing a various mix of product sizes.

Ames Case Study
Sleeping Giant Brewing Company Case Study
Case Study

Sleeping Giant Brewing Company Case Study

Sleeping Giant sourced a full portfolio of corrugated and folding carton packaging options as well as new equipment financing to grow its business.

Sleeping Giant Brewing Case Study
Charleys Philly Steaks Case Study
Case Study

Charleys Philly Steaks Case Study

Collaboration is often the secret ingredient to success, and in the case of Charleys Philly Steaks, teamwork and great taste go together.

Charleys Philly Steaks Case Study
Packaging Solutions – Digital Disruption = Opportunities
Article

Packaging Solutions – Digital Disruption = Opportunities

Digital is no longer a “nice to have” – it’s disrupting industries at scale. Read how WestRock is arming clients with cutting edge packaging solutions to succeed.

Digital Disruption
Impact of Product Packaging on Craft Beer Buying Decisions
Article

Impact of Product Packaging on Craft Beer Buying Decisions

Studies show that most beer buying decisions are made in-aisle.

Craft Beer Buying
Making Packaging Lines Do More With Automated Packaging Systems
Article

Making Packaging Lines Do More With Automated Packaging Systems

Packaging solutions that were once laborious mechanical processes are now simplified with improved technology, which is opening the door for innovation.

Automated Packaging Systems
2017 Women in Manufacturing Winner
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2017 Women in Manufacturing Winner

One of our own has been honored by The Manufacturing Institute, learn more about the award winner.

2017 Women in Manufacturing
Does Paper Selection Matter?
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Does Paper Selection Matter?

Certainly great design is essential. But have you ever wondered if the paper you select for your designs really matters?

Paper Selection
Meta System - Wine Shipping Boxes Compared
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Meta System - Wine Shipping Boxes Compared

A test of wine shipping boxes, including the Meta System, shows which boxes are most reliable.

Wine Shipping Boxes
The Power of the Box. Does Shape and Color Matter?
Article

The Power of the Box. Does Shape and Color Matter?

WestRock research shows people are interested in more than what’s inside the pizza box.

Shape and Color Matters
The Brains Behind Custom Pizza Boxes at WestRock
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The Brains Behind Custom Pizza Boxes at WestRock

See how Senior Designer, Timothy Tripp, combined his creativity with WestRock's signature consultative approach to deliver a new pizza box to market.

Custom Pizza Boxes
Internet of Things Impact on Smart Packaging
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Internet of Things Impact on Smart Packaging

WestRock, Digimarc, and EVRYTHNG partner to introduce Connected Packaging Solutions.

Internet of Things
Brewing bold ideas for supply chain improvement
Case Study

Brewing bold ideas for supply chain improvement

Discover how Keurig Green Mountain and WestRock developed a true partnership.

Keurig Case Study
New Cool Box Sharing Pack: Good Times & Science
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New Cool Box Sharing Pack: Good Times & Science

Fill our new Sol Cool box sharing pack with ice and make a cooler on the go.

Cool Box Sharing Pack
Forecast: opportunity rising
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Forecast: opportunity rising

Changing demographics and social trends have altered the way people shop for and consume products.

Sheets of Strength
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Sheets of Strength

In our mills, labs and throughout the supply chain, see how rigorous scientific testing builds paperboard strength and allows us to explore what's possible.

Sheets of Strength
The tripping point: hold on to your marketing plans.
Article

The tripping point: hold on to your marketing plans.

The concept of "Black Friday" became very gray in 2015.

Packaging Safety Report

Packaging Safety Report

A gathering storm.

Globally, consumers are increasingly concerned about product safety. From child resistance to food safety to chemicals of concern and migration of materials, consumers are demanding transparency. It’s clear they expect it not only from government but also from brands—and packaging is part of the mix.

Our special report on packaging safety includes analysis of our consumer insights data and a snapshot of the dynamic conversation taking place in statehouses, boardrooms and at kitchen tables around the world.

Download the Packaging Safety report