Research challenges us to explore what's possible.

We’re always thinking about the things that are critical to your brands’ success, and staying on top—or ahead—of the latest trends using data and research. That gives us insight into consumer behavior, brand loyalty, and retail experiences. Our teams then turn those insights into innovative solutions for your biggest business challenges.

Whether we are collecting data about packaging satisfaction or studying shoppers in our retail labs, we are constantly exploring what’s possible with the power of insights. And when you partner with us, we put that knowledge to work for you.

Insights in Action

We focus on insights-driven innovation to solve your biggest challenges.

See how we put our insights about consumer behavior, retail shopping experiences, and the science of packaging into action for our business and for yours.

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Pizza Boxes Are Recyclable

Did you know corrugated pizza boxes are recyclable? We’re partnering with pizza companies and professional associations to educate communities about pizza box recycling.

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A Shared Passion for Forests

WestRock and The Nature Conservancy are working together to bring environmental impact to our communities

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CanCollar® X is Newest Solution Automated by Patented CanCollar Fortuna Platform

Newest addition to the family of solutions automated by the patented CanCollar Fortuna® platform

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Advancing Sustainable Packaging

Helping our customers win means leading in sustainability – with packaging that enhances relationships between brands and their consumers and improves the environmental footprint of their packaging

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Connecting Innovation and Sustainability: A Q&A with Jim Caudill

Hear how Jim and his team are exploring several exciting sustainable packaging innovations

Innovation and Sustainability
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WestRock Partners with Budějovický Budvar and Mattoni 1873 to Advance Circularity Efforts

WestRock has delivered the Cluster-Pak® EvoTech™ packaging solution for a joint partnership between Budějovický Budvar and Mattoni 1873 to advance their shared commitment to improving circularity

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The Collaborative Journey Toward a More Circular Economy

WestRock is driving the journey to a more circular economy through innovative and sustainable products

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The Secret to a Successful Sustainable E-Commerce Business: Automated Packaging

WestRock is dedicated to developing and implementing the right solution that meets your supply chain needs and manufacturing system to drive increased productivity

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Swiss Chalet Partners with WestRock to Launch Recyclable Paperboard Packaging

This dramatic material change is an important step by restaurant parent company, Recipe Unlimited, towards sustainability goals

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Grupo Modelo First American User of WestRock CanCollar Eco Packaging

The partnership aims to help advance the beer company’s sustainability goals by eliminating its use of plastic rings in Mexico

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Asahi Breweries First Japanese User of WestRock CanCollar Eco Packaging

Replacing packaging with CanCollar® results in up to 81% material reduction

CanCollar Innovation
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Spotlight on WestRock Healthcare

WestRock is supporting our healthcare customers with packaging solutions for COVID-19 vaccines, treatments and diagnostics.

Check out WestRock's recent healthcare innovations
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Holiday Shopping Shines a Spotlight on E-Commerce

How sustainable packaging helps retailers meet demand and lower cost

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E-Commerce Accelerated: How 2020 Changed the Retail Landscape

Reflecting on shopper trends and how retailers can sustain their growth through e-fulfillment and packaging automation.

Retail and Automation
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Insights on the impact of COVID-19 and packaging

WestRock's Chief Marketing Officer Margaret Herndon shares insights on the impact that COVID-19 had on packaging.

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The CanCollar A Game Changer In Beverage Innovation

CanCollar, a fiber-based alternative to plastic rings for assembling canned beverages. Brandable, cost & eco-conscious, CanCollar is a better option.

Beverage Innovation
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"About The Box" Thinking: A Brewer's Sustainability Story

Q&A with David Hayslette from craft beverage and Annie Atwell from JuneShine

A Brewer's Sustainability Story