A Premium Tequila Takes Flight
When a major international airline added Tequila CAZADORES® to its premium spirits menu, Bacardi called on WestRock to design and manufacture a folding carton for the launch. The opportunity to introduce CAZADORES® to the airline's more than 180 million customers on 15,000 daily flights was one Bacardi did not take lightly. The brand came to WestRock with the important challenge of constructing a pack that would safely house and transport the tequila for the launch.
"The fact that we engineered and produced this bespoke carton ahead of schedule and under budget is a tremendous win for the team."
WestRock Aguascalientes Rises to the Challenge
WestRock Aguascalientes, working closely with Lola Moreno and Leon Hill, rose to the challenge. Having never produced a pack for Bacardi previously, the site needed to be quickly qualified by the brand in order to produce the cartons. WestRock Aguascalientes passed Bacardi’s audit with flying colors, and began production shortly after. WestRock teams in the US and Mexico designed, tested, approved, manufactured and shipped 50,000 new Tequila CAZADORES® 12-pack boxes to Arandas, MX in less than 7 weeks.
Bacardi's Premium Tequila Takes Flight
Leon Hill, account executive, global accounts team, commented on the project: “When Bacardi asked us to design a fairly simple carton for premium tequila for sale on a leading airline's flights, we knew this would be a major opportunity for both Bacardi and for our team in Mexico. WestRock Aguascalientes was able to successfully deliver on an accelerated timeline for a strategically important project. The fact that we engineered and produced this bespoke carton ahead of schedule and under budget is a tremendous win for the team.”
Grown, harvested and distilled in the Highlands of Jalisco, Mexico, Bacardi’s premium tequila CAZADORES® officially took flight this past year, and is now available on flights around the world.