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Coty Adidas Originals Fragrance: 'Born New Today' Refreshes Packaging

Born New Today fragrance adopts tactile & evocative finishes


Coty- Adidas "Born Original Today" A new carton is born

WestRock Obersulm collaborated with Coty to support the launch of the new adidas Originals fragrance, "Born Original Today," at the beginning of 2017. This new duo follows the successful launch of the signature scent "Born Original" in 2015.

Embracing the creative and vibrant street style culture of the brand, born original today, for her and for him, lives up to the pioneering spirit of the sportswear brand and inspires consumers to create their future.

WestRock worked hard on the pack’s development including a special background design with a marble-type effect. Willi Ringwald, sales director, tells the story: “The graphics for the pack’s face are printed on the rough reverse surface of board to provide a tactile finish. A special gloss varnish was also applied to further enhance this effect. We were able to combine the process of both blue and gold foils stamping adding a premium finish to the packs. The brand’s logo was embossed as well as other elements to add to the overall quality impression of the brand.”

The fragrances, packed in an innovative frosted glass bottle, are available for purchase in the leading drugstores and selective stores.

WestRock provides much more than a supplier; we work as your global enterprise partner through every point in your supply chain. 

Through innovation, advancing sustainability, and commitments to delighting your customers while adhering to universal best practices: WestRock connects. 

We connect consumers to the products they want and need. Yes, WestRock connects marketplaces across the globe. But we connect the communities we share and live in. We connect by providing solutions then, putting them to work efficiently and reliably. 

WestRock shares our insights and initiatives on Coty Adidas demonstrating our commitment to creative and innovative solutions, ecological viability, and nurturing the best workforce in the industry. 
We see innovation and sustainability as a conjoined opportunity to forge relationships with partners who share our values: Integrity, Respect, Accountability, and Excellence.Through those shared ideas, we develop and create new means to connect people to products through packaging.

That is how WestRock helps our customers win. Our capability to innovate exceeds consumer expectations and facilitates our partner's ability to delight their customers.